Sony Enhanced Lens Bundle Promotion
Bundle & Save by purchasing a selected Sony camera and an eligible lens in the same transaction. Up to four (4) lenses can be claimed per transaction.
Please note that this offer cannot be used in conjunction with any other lens attachment promotion.
| Eligible Cameras | Code |
| Sony a1 II Mirrorless Camera | ILCE1M2B |
| Sony FX6 Full-Frame Cinema Camera (Body Only) | ILME-FX6V |
| Sony A1 Mirrorless Camera Body | ILCE1B |
| Sony a7R VI Mirrorless Camera | ILCE7RM6B |
| Sony FX3A Full-Frame Cinema Camera | ILMEFX3A |
| Sony a7S III Mirrorless Camera | ILCE7SM3B |
| Sony FX2 Digital Cinema Camera with XLR Handle Unit | ILMEFX2 |
| Sony a7R V Mirrorless Camera 61MP Full Frame | ILCE7RM5B |
| Sony a7 V Mirrorless Camera | ILCE7M5B |
| Sony a7CR Mirrorless Camera (Black) | ILCE7CRB |
| Sony a7 IV Mirrorless Full-Frame Camera (Body Only) | ILCE7M4B |
| Sony ZV-E1 Mirrorless Camera (Black) | ZVE1B |
| Sony a7C II Mirrorless Camera (Black) | ILCE7CM2B |
| Sony a7C II Mirrorless Camera (Silver) | ILCE7CM2S |
| Sony Alpha a7 III Mirrorless Digital Camera (Body Only) | SD5030 |
| Eligible Lenses | Code | Bonus |
| Sony FE 200-600mm F5.6-6.3 G OSS Lens | SEL200600G | $400 |
| Sony FE PZ 16-35mm f/4 G Lens | SELP1635G | $400 |
| Sony FE 100-400mm f/4.5-5.6 GM OSS Lens | SEL100400GM | $450 |
| Sony FE 100mm f/2.8 Macro GM Lens (Sony E) | SEL100M28GM | $450 |
| Sony FE 14mm f/1.8 GM Lens | SEL14F18GM | $450 |
| Sony FE 16-35mm f/2.8 GM II Lens (Sony E) | SEL1635GM2 | $450 |
| Sony FE 24-70mm f/2.8 GM II Lens (Sony E) | SEL2470GM2 | $450 |
| Sony FE 28-70mm f/2 GM Lens (Sony E) | SEL2870GM | $450 |
| Sony FE 35mm f/1.4 GM Lens | SEL35F14GM | $450 |
| Sony FE 50-150mm f/2 GM Lens (Sony E) | SEL50150GM | $450 |
| Sony FE 50mm f/1.2 GM Lens | SEL50F12GM | $450 |
| Sony FE 50mm f/1.4 GM Lens | SEL50F14GM | $450 |
| Sony FE 70-200mm f/2.8 GM OSS II Lens | SEL70200GM2 | $450 |
| Sony FE 85mm f/1.4 GM II Lens | SEL85F14GM2 | $450 |
Purchase period:
1 August to 15 September 2026
Redemption Page:
Lens Bundle Discount will be given to the customer at point-of-purchase via in-store or online.
Sony Trade-in Bonus Promotion
The Sony FE 24-70mm f/2.8 GM II is a refined fast standard zoom designed for professional photo and video applications. It delivers prime-rivaling image quality, faster autofocus, improved close-up performance, and a smaller, lighter build compared to its predecessor. Optics are redesigned to rival prime lenses, providing exceptional sharpness, reduced aberrations, and superior bokeh performance with its 11-blade rounded diaphragm. The design incorporates two ED elements, two Super ED elements, and five aspherical elements including two extreme aspherical (XA) elements. These minimize distortion, chromatic aberration, and onion-ring bokeh. Nano AR Coating II helps suppress flare and ghosting by reducing internal reflections, while a fluorine-coated front element resists oil, water, and debris. Four XD Linear Motors deliver faster, quieter, and more precise autofocus performance than previous systems, maintaining tracking even at high frame rates up to 30 fps. The floating focus mechanism ensures optimal image quality throughout the focusing range, achieving a minimum focusing distance of 21 cm at 24mm and 30 cm at 70mm, with a maximum magnification of 0.32x. The internal focusing design keeps the lens length stable during operation and improves handling responsiveness. Focus breathing, focus shift, and axial shift during zooming are minimized to maintain framing accuracy during recording. The lens supports Breathing Compensation on compatible Sony cameras. Features include Linear Response MF, a manual aperture ring with a de-click option, and adjustable zoom smoothness for customized torque. Being 22% lighter and 18% smaller than its predecessor, this lens enhances mobility without sacrificing professional durability. A dust- and moisture-resistant structure with sealing around seams and the mount ensures reliability outdoors. Includes two customizable focus hold buttons, a focus mode switch, an aperture lock, a zoom smoothness switch, and a hood with a locking button and filter window.Overview
Core Features
G Master Image Quality
High Resolution and Clarity
Advanced Optical Elements
Coatings
Autofocus and Floating Focus System
High-Speed Autofocus
Close-Up Performance
Internal Focus
Video-Oriented Features
Cinematic Stability
Improved Operation for Filmmakers
Design and Durability
Portable and Robust
Weather Protection
Handling Features
Optical
| Focal Length | 24 to 70 mm |
| Aperture Range | f/2.8 to f/22 |
| Optical Design | 20 elements in 15 groups |
| Aperture Blades | 11, rounded |
| Lens Format | Full-Frame |
| Angle of View | 84° to 34° |
Focus
| Focus Type | Autofocus |
| Minimum Focus Distance | 21 cm (24mm), 30 cm (70mm) |
| Maximum Magnification | 0.32× (1:3.13) |
| Image Stabilization | No |
Physical
| Filter Size | 82 mm |
| Dimensions | 87.8 × 119.9 mm |
| Weight | 695 g |
Packaging Info
| Package Weight | 1.177 kg |
| Box Dimensions | 213 × 147 × 127 mm |
What's Included
- Sony FE 24-70mm f/2.8 GM II Lens (Sony E)
- Sony ALC-F82S 82mm Front Lens Cap
- Sony ALC-R1EM Rear Lens Cap
- Sony ALC-SH168 Lens Hood
- Lens Case
- Barcode: 58427
- UPC Barcode: 4548736134102
- Supplier Code: sl6260