About Us

About Photogear

Founded in 2005, Photogear has established itself as one of New Zealand’s premier destinations for all things creative. Our extensive range of products, services, and expert advice continues to grow, driven by customer feedback and a commitment to innovation.

At the core of Photogear's philosophy is a steadfast belief that we exist to solve our customers' problems. This belief is supported by a "never say no" attitude and a continuous drive to expand our skills, services, and products. This approach has made Photogear the go-to destination for an ever-growing number of New Zealand creatives across all disciplines.

In response to early online success and increasing demand for a diverse range of quality products, we opened our first retail store in 2011. Since then, our product offerings have expanded significantly, thanks to invaluable customer feedback. Our selection now includes everything from filters and tripods to professional still and video cameras—and everything in between.

To further enhance the customer experience, we expanded our presence in 2017 by opening a retail branch in Ponsonby and relocating our head office to Albany. And as of 2023, we’re proud to announce the opening of our flagship store in Mt Eden. This new location offers a superior shopping experience, bringing all our services and products together under one roof.

Photogear has built a reputation for outstanding customer service, expert advice, and comprehensive solutions, catering to everyone from beginners to seasoned professionals. We continue to innovate and explore new ways to provide a unique experience, whether you're shopping in-store or online.

In 2019, we expanded our services to include professional printing using the latest large-format technology. We also introduced new ways for customers to explore and experience the products that will help bring their creative visions to life.

Community engagement and industry support are vital to us at Photogear. We proudly sponsor and collaborate with various industry bodies and some of New Zealand’s top creatives.

Our Promise to You

Whether online, over the phone, or in our Mt Eden stores, our goal is to provide you with the best advice and solutions tailored to your specific needs. Whether you're a first-time buyer or a seasoned professional, we're here to serve you with unbiased, honest, and accurate information to help you make the right purchase decisions.

At Photogear, we do not deal with or sell parallel-imported goods, and we promise to provide brand-backed New Zealand warranties on every local product we sell.

Experience the Photogear Difference

Shop at Photogear in the way that best suits you—whether in-store, by phone, by email, or through our website. No matter the size of the sale, we're here to help you, offering a seamless and supportive experience.

Photogear – Our Values

Customer Satisfaction

At Photogear, we don't believe in the "hard sell." Instead, we focus on providing a great customer experience. We value your business and are committed to helping you find the right solution for your needs, not just selling you a product.

You're welcome to call, chat, or visit us in person—we're here to listen and assist. We take the time to understand your desires and concerns, and we welcome any request with open arms.

Our "never say no" philosophy means we'll go the extra mile to support your creative vision.

True Expertise

Our team consists of photography, audio, and video specialists who are trained to offer the best advice for your specific goals. Whether you're looking for the latest equipment or need insight into trends and applications, our knowledgeable staff is here to help.

Superior Value

At Photogear, we offer competitive prices every day. Our extensive selection and strong business relationships allow us to secure deals that translate into exceptional value for you.

If you find an issue with the price of any product, please speak with one of our sales professionals in-store or call us at 09-479 2886. We're always ready to work with you to find the best solution.

Unmatched Selection

Photogear’s vision has always been to provide photographers and videographers, both amateur and professional, with the best and latest gear at reasonable prices. We take pride in offering the largest range of products in New Zealand.

Our commitment to keeping New Zealand’s creatives at the forefront of technological advancements remains strong, and we continue to deliver on this promise.

Our top priority is ensuring that the items you need are available when you need them. Thanks to our precise inventory tracking, if a product is listed as in stock, you can trust that it’s ready for you.

Visit us today at our flagship Mt Eden store and experience the Photogear difference firsthand.