About Us

Founded in 2005, Photogear has grown into one of New Zealand’s leading destinations for all creative needs. The range of products, services and advice continues to expand based on customers feedback and imagination.


At the heart of Photogear's philosophy and approach is the absolute belief that Photogear exists to solve problems for customers. This approach is supported by a “never say no” attitude and a thirst to continually expand the skills, services and products needed to further the customers creative and business desires. This philosophy has resulted in Photogear becoming the go-to place for an increasing number of NZ creatives across all disciplines.


Early online success and increasing demand for a wider range of quality products backed by a different customer experience focusing on what the customer wants to achieve, rather than what products they want to buy, led to the first retail store being opened in 2011.


The range quickly expanded based on customer feedback and now spans everything from filters and tripods to professional still and video cameras. (and everything in between) 


To further support the vision of providing the very best customer experience Photogear opened a retail branch in Ponsonby early 2017 followed by relocation of the head office to Albany later the same year.


Photogear has built a reputation for outstanding customer service, expert advice and comprehensive solutions for everyone from those starting on the creative journey to the seasoned professional. We continue to explore and innovate to bring customers a unique experience whether in-store or online. 


In 2019 our range of services will expand to include professional printing on the very latest large format technology. We will also be launching new ways to explore and experience the products that will help you meet your creative vision.


Community and supporting the industry is also very important to Photogear and we are proud to be involved with a range of sponsorships, industry bodies and some of New Zealand’s to creatives.


Our promise to You

Online, over the phone, or at our Albany and Ponsonby retail stores, our aim is to support you and provide you with the best advice and solutions for your specific professional or personal needs. Whether you are a first-time buyer or a seasoned professional customer, we are here to serve you. Photogear promises to give you unbiased, honest, and accurate information to help you make the right decision when purchasing from us.


At Photogear we DO NOT deal with or sell parallel imported goods, promise to provide brand-backed New Zealand warranties on every local product we sell. 


Experience the Photogear difference

Shop at Photogear in the way that is most convenient for you: in our store, by phone, by email, or through our website. Whichever way you choose, no matter the size of the sale, we're here to help you!


Photogear – Our Values


Customer Satisfaction

At Photogear, we will never give you the "hard sell” or try to convince you to purchase something you don't need. We value your business and always aim to provide a great customer experience. 


You're invited to call us, chat with us, or visit in person—we're waiting to serve you. We'll give you all the time you need to discuss your desires or concerns and graciously welcome any request. 


We strive to “never say no” which means we will do our utmost to support your creative vision. 


True Know-How

We recruit and train photography, audio and video specialists as salespeople. Our objective is to discuss and explore what you are wanting to achieve and offer the best advice to support you.


Talk to our team to find out the latest in equipment development, trends and applications.


Superior Value

Photogear always offers great prices around the clock, every day. Our extensive selection and business relationships allow us to make deals that translate to exceptional value for you. 


If you have an issue with the price of any product, please discuss it with one of our sales professionals in store or by calling 09-479 2886. They will do their best to find a way to serve you.


Amazing Selection

Photogears vision has always been to provide professional and amateur photographers and videographers alike with the best and latest gear at reasonable prices, and to stock the largest range of products. 


Photogear also strives to keep New Zealand photographers and videographers at the forefront of technological advances and continues to deliver on this promise. 


Our only concern is having the item you need when you need it. And thanks to our precise inventory tracking, if a product is listed as being in stock, you can be sure we have it available for you.