Sony Trade-in Bonus Promotion
Trade-in any old camera or lens when you purchase a new Sony Mirrorless Camera or lens, and receive a BONUS 5% discount on the new Sony product via in-store redemption.
Example:
Lens that you want to purchase is $2000, and we valued your trade-in item @ $500, then the total to pay will be $2000 (New Lens) - $500 (tradei-n) - $2000 x 5% (bonus discount) = $1400 (final amount)
Please come to the store or contact us for any questions!
-----------------
Sony Full-Frame Lens Bundle Discount Promotion
Promotion overview:
Purchase a Sony Full-Frame Camera Body and receive a 10% discount on an eligible Sony Full-Frame lens (not the camera body), applied automatically at checkout, both in-store and online.
Eligible Full-Frame Cameras:
| SKU | Camera Name |
| ILCE7CM2B | Sony a7C II Mirrorless Camera (Black) |
| ILCE7CM2S | Sony a7C II Mirrorless Camera (Silver) |
| ILCE7CR | Sony a7CR Mirrorless Camera (Black) |
| ILCE7M3B | Sony Alpha a7 III Mirrorless Digital Camera (Body Only) |
| ILCE7M4B | Sony a7 IV Mirrorless Full-Frame Camera (Body Only) |
| ILCE7RM5B | Sony a7R V Mirrorless Camera 61MP FULL FRAME |
| ILCE7SM3B | Sony Alpha a7S III Mirrorless Digital Camera (Body Only) |
| ILCE9M3B | Sony a9 III Mirrorless Camera Body Only |
| ZVE1B | Sony ZV-E1 Mirrorless Camera |
| ILMEFX3 | Sony FX3 Full-Frame Cinema Line Camera Body Only |
| ILME-FX6V | Sony FX6 Full-Frame Cinema Camera Body Only |
Full-Frame Lenses with Discount:
(Excluding 400mm and 600mm GM lenses)
| Eligible Full-Frame Lens | SKU |
| Sony FE 200-600mm F5.6-6.3 G OSS Lens | SEL200600G |
| Sony FE 90mm f/2.8 Macro G OSS Lens | SEL90M |
| Sony FE 24-70mm F2.8 GM II Lens | SEL2470GM2 |
| Sony FE 70-200mm f/2.8 GM OSS II Lens | SEL70200GM2 |
| Sony FE 16-35mm f/2.8 GM II Lens (Sony E) | SEL1635GM2 |
| Sony Alpha 40mm F2.5 G FE Mount FF Lens SEL40F25G | SEL40F25G |
| Sony FE 50mm f/1.2 GM Lens | SEL50F12GM |
| Sony FE 50mm F/2.8 Macro Lens | SEL50M28 |
| Sony FE 55mm f/1.8 ZA Sonnar T* Lens | SEL55F18Z |
| Sony FE 50mm f/1.8 Lens | SEL50F18F |
| Sony Vario-Tessar T* FE 16-35mm F4 ZA OSS Lens | SEL1635Z |
| Sony FE 24mm f/1.4 GM Lens | SO2414GM |
| Sony Alpha 50mm F2.5 G FE Mount FF Lens SEL50F25G | SEL50F25G |
| Sony Alpha 24mm F2.8 G FE Mount FF Lens SEL24F28G | SEL24F28G |
| Sony FE 14mm f/1.8 GM Lens | SEL14F18GM |
| Sony FE 24-50mm f/2.8 G Lens (Sony E) | SEL2450G |
| Sony FE 24-105mm f/4 G OSS Lens | SEL24105G |
| Sony 12-24mm f/2.8 GM Lens | SEL1224GM |
| Sony FE 16-25mm f/2.8 G Lens (Sony E) | SEL1625G |
| Sony FE 35mm f/1.4 GM Lens | SEL35F14GM |
| Sony FE 20mm F1.8 G Lens | SEL20F18G |
| Sony FE 85mm f/1.8 Lens | SEL85F18 |
| Sony FE 50mm f/1.4 GM Lens | SEL50F14GM |
| Sony FE 16-35mm F/2.8 GM Lens | SEL1635GM |
| Sony FE 100-400mm F/4.5-5.6 GM OSS Lens | SEL100400GM |
| Sony FE 85mm f/1.4 GM II Lens | SEL85F14GM2 |
| Sony FE 70-200mm f/4 Macro G OSS II Lens (Sony E) | SEL70200G2 |
| Sony FE 85mm f/1.4 GM Lens | SEL85F14GM |
| Sony SEL24240 24-240mm F3.5-6.3 OSS FE Mount Lens | SEL24240 |
| Sony FE 24-70mm f/2.8 GM Lens | SEL2470GM |
| Sony FE 35mm f/1.8 Lens | SEL35F18F |
| Sony Alpha SEL2070G FE 20-70mm F4 G E Mount Lens | SEL2070G |
| Sony FE 28-60mm f/4-5.6 Lens | SEL2860 |
| Sony FE 135mm f/1.8 GM Lens | SEL135F18GM |
| Sony FE 70-200mm f/2.8 GM OSS Lens | SEL70200GM |
| Sony FE PZ 16-35mm f/4 G Lens | SELP1635G |
| Sony FE 28-70mm f/2 GM Lens (Sony E) | SEL2870GM |
| Sony FE 100mm f/2.8 STF GM OSS Lens | SEL100F28GM |
| Sony Planar T* FE 50mm F/1.4 ZA Lens | SEL50F14Z |
| Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens | SEL2470Z |
| Sony SEL28F20 28mm F2.0 FE Mount Lens | SEL28F20 |
| Sony FE 35/2.8 ZA Sonnar T* Lens | SEL35F28Z |
| Sony Distagon T* FE 35mm f/1.4 ZA Lens | SEL35F14Z |
| Sony FE 70-200mm f/4.0 G OSS Lens | SEL70200G |
| Sony FE 12-24mm F/4 G Lens | SEL1224G |
| Sony FE C 16-35mm T3.1 (F/2.8) G Lens for E-Mount | SL6291 |
| Sony FE 300mm f/2.8 GM OSS Lens (Sony E) | SEL300F28GM |
| Sony FE 70-300mm f/4.5-5.6 G OSS Lens | SEL70300G |
Redemption:
Discounts will be applied in-store or online, at point-of-purchase.
-----------------
Sony FX3 Full-Frame Cinema Camera Overview
Expressive UHD 4K Video Capture
The FX3's 12.1MP Exmor R BSI CMOS sensor (10.2MP effective in video mode) is paired with a BIONZ XR processor to achieve UHD 4K video capture with internal 10-bit 4:2:2 sampling or 16-bit raw output. The sensor's BSI design heightens clarity and sensitivity, with an expandable ISO 80-409,600 range and greater-than 15-stop dynamic range for working in mixed lighting conditions. Benefitting color and tonal control, the S-Cinetone mode can be used for matching to VENICE, FX9, or FX6 sources, and there is also S-Log3/2 gamut support and 10-bit HLG for simple HDR productions. The sensor and processor also work together to greatly reduce rolling shutter, and the sensor's design incorporates a Fast Hybrid AF system for intelligent and quick focusing performance and subject tracking.
4K Full-Frame CMOS Exmor R Sensor
A 12.1MP Exmor R sensor and BIONZ XR processor offer the FX3 true cinematic expression with 10.2MP effective video and 12.1MP stills capture. The full-frame sensor provides shallow depth of field looks, impressive bokeh, and reduced rolling shutter artifacts. A base sensitivity of 80-102,400 expands to a lofty 409,600 for impressive low-light capture, and 15+ stops of dynamic range reproduce the nuances of both spectacular exteriors and carefully lit interior scenes with plenty of allowance for color grading.
S-Cinetone Color
Beautiful skin tone reproduction and a softer-toned look that complements your VENICE, FX9, or FX6 footage are created using the FX3's default S-Cinetone color setting. S-Log-3, S-Gamut3, S-Gamut3.Cine, and 10-bit 4:2:2 support help maintain rich gradation and color matching with the range of Sony Cinema Line cameras, while HLG HDR provides the option of direct HLG playback without the need for grading.
Video Recording
Capture sharp, detailed images at rates up to 4K 120p with up to 5x slow motion at 24p output. Recording options include the ability to output DCI 4K+ in 16-bit raw over HDMI to compatible recorders while simultaneously recording XAVC 4K and proxies in-camera. Internal 4K recording options include 4:2:2 10-bit color with All-Intra and Long GOP codecs.
- Cooling features like a silent fan and a heatsink dissipate warmth to enable uninterrupted recording up to 4K60
- Dual SD card slots accept both CFexpress Type A and SDXC cards for easy relay or backup recording
- Super35 1080p capture at rates up to 240p
Steady Focus
- Now even solo shooters can keep the action in focus thanks to real-time Tracking and Eye autofocus functions made possible by AI-based algorithms plus a simple touchscreen focus function.
- Seven choices of AF Transition Speed let you rack focus, and five AF Subject Shift settings enable you to adjust the speed when shifting from a locked-on subject.
- Fast Hybrid AF uses 627 points to cover approximately 89% of the image frame
Ergonomic Form for Solo Operation
The FX3's cage-free design enables you to mount ¼"-20 compatible accessories directly on the camera or on the detachable handle, saving you the weight and setup/breakdown time of a camera cage. The clustered record button, focus and menu controls, and six assignable buttons all help to enable single-handed control, leaving your left hand free for balancing or controlling your lens.
Easily Viewable Tally Lights
Top, front, and rear tally indicators let the operator, talent, and sound person know precisely when the camera is recording, enabling accurately timed movements and dialogue delivery.
Quality Audio Options
Pro audio recording options include:
- A detachable XLR adapter handle with two XLR-1/4" TRS combo audio inputs
- A mic holder and a 3.5mm input for adding a microphone
- Up to 4-channel, 24-bit audio recording
Remote Control, Streaming, and Transfers
Control your FX3 remotely using the Imaging Edge Mobile or Imaging Edge Desktop apps, and transfer files using Wi-Fi or via a wired USB Type-C connector to let your editor get a jump on post-production. You can also stream your content using your computer and the Imaging Edge Webcam app.
Post-Production Stabilization with E-Mount Lenses
- Sony's Catalyst Prepare/Browse software uses shake metadata to stabilize your image
- An adjustable balance between shake compensation and image area trimming lets you fine-tune the image
Improved FX3 Features
The FX3 updates the Cinema Line with improvements like comfortable, cage-free handheld operation, a battery runtime 1.6x longer than that of the a7S II, and a USB-PD power option for extended shooting times.
Common FX3/FX6/a7S III Features
Like the FX6 and the a7S III, the FX3 features:
- Full-frame, back-illuminated 12.1MP Exmor R CMOS sensor and BIONZ XR processor
- High-speed rates of 120p in 4K and 240p in HD
- A dynamic range of 15+ stops
Shared FX3/FX6 Attributes
Attributes that the FX3 has in common with the larger FX6 camera include:
- S-Cinetone, S-Log3, HLG, and Rec. 709 gamma options
- Tally lamps on the front, side, and rear
- An internal fan to prevent overheating
- A zoom lever for easy frame adjustments
Shared FX3/a7S III Attributes
Attributes that the FX3 shares with the a7S III include:
- 5-axis in-body image stabilization
- 16-bit raw output via HDMI
- S-Log2 gamma choice
- 80 to 409,6000 ISO range (expanded)
Wireless Connectivity
- Dual-band 2.4/5 GHz wireless connectivity
- Wired LAN link using the USB Type-C port and a separate adapter
Image Sensor
| Sensor Size | 35.6 x 23.8 mm (Full-Frame) |
| Sensor Type | CMOS |
| Sensor Resolution | Actual: 12.1 Megapixel Effective: 10.2 Megapixel |
| Color Filter | Bayer |
| Shutter Type | Rolling Shutter |
| ISO | 80 to 102,400 (Native) 80 to 409,600 (Expanded) |
| Advertised Dynamic Range | 15 Stops |
Camera
| Lens Mount | Sony E-Mount |
| Lens Communication | Yes |
| Interchangeable Lens Mount | None |
| Built-In ND Filter | None |
| Built-In Microphone Type | Stereo |
| Media/Memory Card Slot | Dual Slot: CFexpress Type A Dual Slot: SD/SDHC/SDXC |
| Variable Frame Rates | UHD: 1 Up to 120 fps 4K Anamorphic (Windowed): 1 Up to 240 fps |
Internal Recording
| Recording Modes | XAVC HS/XAVC S-I/XAVC S 4:2:2 10-Bit: 3840 x 2160p at 23.98/25/29.97/50/59.94/100/119.88 fps (600 Mb/s) 1920 x 1080p at 23.98/25/29.97/50/59.94/100/119.88/240 fps (600 Mb/s) XAVC S 8-Bit: 1280 x 720p at 23.98/25/29.97/50/59.94/100/119.88/200/240 fps |
| Gamma Curve | HDR-HLG, S Cinetone, Sony S-Log 2, Sony S-Log 3, Standard |
| Audio Recording | 4-Channel 24-Bit LPCM Audio 2-Channel 24-Bit LPCM Audio |
| Still Image Support | EXIF / JPEG / MJPEG / Raw |
External Recording
| Raw Output | HDMI In Raw Mode: 4264 x 2408 16-Bit at 24/25/30/50/60 fps 3840 x 2160 16-Bit at 24/25/30/50/60 fps 1920 x 1080 16-Bit at 24/25/30/50/60 fps |
Interfaces
| Video Connectors | 1 x HDMI Output |
| Audio Connectors | 2 x XLR / 1/4" TRS Combo Mic/Line Level Input on Included Handle 1 x 1/8" / 3.5 mm Stereo Mic Level Input on Camera Body 1 x 1/8" / 3.5 mm Stereo Headphone Output on Camera Body |
| Other I/O | 1 x USB Type-C 1 x USB Micro-B |
| Wireless Interfaces | 2.4 GHz, 5 GHz Wi-Fi |
Display
| Display Type | Tilting Touchscreen LCD |
| Size | 3" |
| Resolution | 1,440,000 Dot |
EVF
| EVF | Optional, Not Included |
Power
| Battery Type | Sony Z-Series |
| Power Connectors | 1 x USB Type-C Input |
| Power Consumption | ≤7.3 W |
Environmental
| Operating Temperature | 32 to 104°F / 0 to 40°C |
| Storage Temperature | -4 to 140°F / -20 to 60°C |
General
| Accessory Mount | 5 x 1/4"-20 Female 3 x 1/4"-20 Female |
| Tripod Mounting Thread | 1/4"-20 Female |
| Material of Construction | Magnesium Alloy |
| Dimensions | 5.1 x 3.3 x 3.1" / 129.7 x 84.5 x 77.8 mm |
| Weight | 22.6 oz / 640 g 25.2 oz / 715 g |
- Sony FX3 Full-Frame Cinema Camera
- XLR Handle Unit
- Accessory Shoe Cap
- Accessory Shoe Kit
- Sony BC-QZ1 Battery Charger
- Body Cap
- Handle Shoe Cap
- Power Cord
- Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
- USB Type-A to Type-C Cable (USB 3.2)
- Limited 1-Year Warranty
- Barcode: 52498
- UPC Barcode: 4548736123267
- Supplier Code: SZ1038