Sony Trade-in Bonus Promotion
Trade-in any old camera or lens when you purchase a new Sony Mirrorless Camera or lens, and receive a BONUS 5% discount on the new Sony product via in-store redemption.
Example:
Lens that you want to purchase is $2000, and we valued your trade-in item @ $500, then the total to pay will be $2000 (New Lens) - $500 (tradei-n) - $2000 x 5% (bonus discount) = $1400 (final amount)
Please come to the store or contact us for any questions!
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Sony Full-Frame Lens Bundle Discount Promotion
Promotion overview:
Purchase a Sony Full-Frame Camera Body and receive a 10% discount on an eligible Sony Full-Frame lens (not the camera body), applied automatically at checkout, both in-store and online.
Eligible Full-Frame Cameras:
SKU | Camera Name |
ILCE7CM2B | Sony a7C II Mirrorless Camera (Black) |
ILCE7CM2S | Sony a7C II Mirrorless Camera (Silver) |
ILCE7CR | Sony a7CR Mirrorless Camera (Black) |
ILCE7M3B | Sony Alpha a7 III Mirrorless Digital Camera (Body Only) |
ILCE7M4B | Sony a7 IV Mirrorless Full-Frame Camera (Body Only) |
ILCE7RM5B | Sony a7R V Mirrorless Camera 61MP FULL FRAME |
ILCE7SM3B | Sony Alpha a7S III Mirrorless Digital Camera (Body Only) |
ILCE9M3B | Sony a9 III Mirrorless Camera Body Only |
ZVE1B | Sony ZV-E1 Mirrorless Camera |
ILMEFX3 | Sony FX3 Full-Frame Cinema Line Camera Body Only |
ILME-FX6V | Sony FX6 Full-Frame Cinema Camera Body Only |
Full-Frame Lenses with Discount:
(Excluding 400mm and 600mm GM lenses)
Eligible Full-Frame Lens | SKU |
Sony FE 200-600mm F5.6-6.3 G OSS Lens | SEL200600G |
Sony FE 90mm f/2.8 Macro G OSS Lens | SEL90M |
Sony FE 24-70mm F2.8 GM II Lens | SEL2470GM2 |
Sony FE 70-200mm f/2.8 GM OSS II Lens | SEL70200GM2 |
Sony FE 16-35mm f/2.8 GM II Lens (Sony E) | SEL1635GM2 |
Sony Alpha 40mm F2.5 G FE Mount FF Lens SEL40F25G | SEL40F25G |
Sony FE 50mm f/1.2 GM Lens | SEL50F12GM |
Sony FE 50mm F/2.8 Macro Lens | SEL50M28 |
Sony FE 55mm f/1.8 ZA Sonnar T* Lens | SEL55F18Z |
Sony FE 50mm f/1.8 Lens | SEL50F18F |
Sony Vario-Tessar T* FE 16-35mm F4 ZA OSS Lens | SEL1635Z |
Sony FE 24mm f/1.4 GM Lens | SO2414GM |
Sony Alpha 50mm F2.5 G FE Mount FF Lens SEL50F25G | SEL50F25G |
Sony Alpha 24mm F2.8 G FE Mount FF Lens SEL24F28G | SEL24F28G |
Sony FE 14mm f/1.8 GM Lens | SEL14F18GM |
Sony FE 24-50mm f/2.8 G Lens (Sony E) | SEL2450G |
Sony FE 24-105mm f/4 G OSS Lens | SEL24105G |
Sony 12-24mm f/2.8 GM Lens | SEL1224GM |
Sony FE 16-25mm f/2.8 G Lens (Sony E) | SEL1625G |
Sony FE 35mm f/1.4 GM Lens | SEL35F14GM |
Sony FE 20mm F1.8 G Lens | SEL20F18G |
Sony FE 85mm f/1.8 Lens | SEL85F18 |
Sony FE 50mm f/1.4 GM Lens | SEL50F14GM |
Sony FE 16-35mm F/2.8 GM Lens | SEL1635GM |
Sony FE 100-400mm F/4.5-5.6 GM OSS Lens | SEL100400GM |
Sony FE 85mm f/1.4 GM II Lens | SEL85F14GM2 |
Sony FE 70-200mm f/4 Macro G OSS II Lens (Sony E) | SEL70200G2 |
Sony FE 85mm f/1.4 GM Lens | SEL85F14GM |
Sony SEL24240 24-240mm F3.5-6.3 OSS FE Mount Lens | SEL24240 |
Sony FE 24-70mm f/2.8 GM Lens | SEL2470GM |
Sony FE 35mm f/1.8 Lens | SEL35F18F |
Sony Alpha SEL2070G FE 20-70mm F4 G E Mount Lens | SEL2070G |
Sony FE 28-60mm f/4-5.6 Lens | SEL2860 |
Sony FE 135mm f/1.8 GM Lens | SEL135F18GM |
Sony FE 70-200mm f/2.8 GM OSS Lens | SEL70200GM |
Sony FE PZ 16-35mm f/4 G Lens | SELP1635G |
Sony FE 28-70mm f/2 GM Lens (Sony E) | SEL2870GM |
Sony FE 100mm f/2.8 STF GM OSS Lens | SEL100F28GM |
Sony Planar T* FE 50mm F/1.4 ZA Lens | SEL50F14Z |
Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens | SEL2470Z |
Sony SEL28F20 28mm F2.0 FE Mount Lens | SEL28F20 |
Sony FE 35/2.8 ZA Sonnar T* Lens | SEL35F28Z |
Sony Distagon T* FE 35mm f/1.4 ZA Lens | SEL35F14Z |
Sony FE 70-200mm f/4.0 G OSS Lens | SEL70200G |
Sony FE 12-24mm F/4 G Lens | SEL1224G |
Sony FE C 16-35mm T3.1 (F/2.8) G Lens for E-Mount | SL6291 |
Sony FE 300mm f/2.8 GM OSS Lens (Sony E) | SEL300F28GM |
Sony FE 70-300mm f/4.5-5.6 G OSS Lens | SEL70300G |
Redemption:
Discounts will be applied in-store or online, at point-of-purchase.
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Sony FE 12-24mm f/2.8 GM Overview
Comprising a range of ultra-wide fields of view, the Sony FE 12-24mm f/2.8 GM is a bright and versatile zoom characterized by its broad range and bright design. Featuring a constant f/2.8 maximum aperture, this lens is ideal for working in available lighting conditions and controlling depth of field to isolate subject matter. Its advanced optical design includes a series of XA, aspherical, Super ED, and ED elements, which combine to reduce a variety of aberrations and distortions for a high degree of sharpness, accurate rendering, and notable color accuracy. An updated Nano AR Coating II has also been applied, which suppresses flare and ghosting for greater contrast when working in bright and backlit conditions.
Complementing the optics is an XD Linear Motor system that uses four separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. A floating focus design is employed, too, that aids in maintaining consistent results throughout the focusing range, from 11" to infinity. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and there is a built-in petal-shaped lens hood to block stray light and physically protect the front element.
Sony FE 12-24mm F/2.8 GM Specs
Focal Length | 12 to 24mm |
Maximum Aperture | f/2.8 |
Minimum Aperture | f/22 |
Lens Mount | Sony E |
Format Compatibility | Full-Frame |
Angle of View | 122° to 84° |
Minimum Focus Distance | 11.02" / 28 cm |
Maximum Magnification | 0.14x |
Optical Design | 17 Elements in 14 Groups |
Diaphragm Blades | 9, Rounded |
Focus Type | Autofocus |
Image Stabilization | No |
Filter Size | Gel Filter (Rear) |
Dimensions (ø x L) | 3.84 x 5.39" / 97.6 x 137 mm |
Weight | 1.86 lb / 847 g |
- Sony FE 12-24mm f/2.8 GM Lens
- Front Lens Cap
- Sony ALC-R1EM Rear Lens Cap
- Lens Case
- Filter Cutting Template
- Barcode: 51585
- UPC Barcode: 027242916159
- Supplier Code: SL6234