Sony Trade-in Bonus Promotion
Trade-in any old camera or lens when you purchase a new Sony Mirrorless Camera or lens, and receive a BONUS 5% discount on the new Sony product via in-store redemption.
Example:
Lens that you want to purchase is $2000, and we valued your trade-in item @ $500, then the total to pay will be $2000 (New Lens) - $500 (tradei-n) - $2000 x 5% (bonus discount) = $1400 (final amount)
Please come to the store or contact us for any questions!
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Sony Full-Frame Lens Bundle Discount Promotion
Promotion overview:
Purchase a Sony Full-Frame Camera Body and receive a 10% discount on an eligible Sony Full-Frame lens (not the camera body), applied automatically at checkout, both in-store and online.
Eligible Full-Frame Cameras:
| SKU | Camera Name |
| ILCE7CM2B | Sony a7C II Mirrorless Camera (Black) |
| ILCE7CM2S | Sony a7C II Mirrorless Camera (Silver) |
| ILCE7CR | Sony a7CR Mirrorless Camera (Black) |
| ILCE7M3B | Sony Alpha a7 III Mirrorless Digital Camera (Body Only) |
| ILCE7M4B | Sony a7 IV Mirrorless Full-Frame Camera (Body Only) |
| ILCE7RM5B | Sony a7R V Mirrorless Camera 61MP FULL FRAME |
| ILCE7SM3B | Sony Alpha a7S III Mirrorless Digital Camera (Body Only) |
| ILCE9M3B | Sony a9 III Mirrorless Camera Body Only |
| ZVE1B | Sony ZV-E1 Mirrorless Camera |
| ILMEFX3 | Sony FX3 Full-Frame Cinema Line Camera Body Only |
| ILME-FX6V | Sony FX6 Full-Frame Cinema Camera Body Only |
Full-Frame Lenses with Discount:
(Excluding 400mm and 600mm GM lenses)
| Eligible Full-Frame Lens | SKU |
| Sony FE 200-600mm F5.6-6.3 G OSS Lens | SEL200600G |
| Sony FE 90mm f/2.8 Macro G OSS Lens | SEL90M |
| Sony FE 24-70mm F2.8 GM II Lens | SEL2470GM2 |
| Sony FE 70-200mm f/2.8 GM OSS II Lens | SEL70200GM2 |
| Sony FE 16-35mm f/2.8 GM II Lens (Sony E) | SEL1635GM2 |
| Sony Alpha 40mm F2.5 G FE Mount FF Lens SEL40F25G | SEL40F25G |
| Sony FE 50mm f/1.2 GM Lens | SEL50F12GM |
| Sony FE 50mm F/2.8 Macro Lens | SEL50M28 |
| Sony FE 55mm f/1.8 ZA Sonnar T* Lens | SEL55F18Z |
| Sony FE 50mm f/1.8 Lens | SEL50F18F |
| Sony Vario-Tessar T* FE 16-35mm F4 ZA OSS Lens | SEL1635Z |
| Sony FE 24mm f/1.4 GM Lens | SO2414GM |
| Sony Alpha 50mm F2.5 G FE Mount FF Lens SEL50F25G | SEL50F25G |
| Sony Alpha 24mm F2.8 G FE Mount FF Lens SEL24F28G | SEL24F28G |
| Sony FE 14mm f/1.8 GM Lens | SEL14F18GM |
| Sony FE 24-50mm f/2.8 G Lens (Sony E) | SEL2450G |
| Sony FE 24-105mm f/4 G OSS Lens | SEL24105G |
| Sony 12-24mm f/2.8 GM Lens | SEL1224GM |
| Sony FE 16-25mm f/2.8 G Lens (Sony E) | SEL1625G |
| Sony FE 35mm f/1.4 GM Lens | SEL35F14GM |
| Sony FE 20mm F1.8 G Lens | SEL20F18G |
| Sony FE 85mm f/1.8 Lens | SEL85F18 |
| Sony FE 50mm f/1.4 GM Lens | SEL50F14GM |
| Sony FE 16-35mm F/2.8 GM Lens | SEL1635GM |
| Sony FE 100-400mm F/4.5-5.6 GM OSS Lens | SEL100400GM |
| Sony FE 85mm f/1.4 GM II Lens | SEL85F14GM2 |
| Sony FE 70-200mm f/4 Macro G OSS II Lens (Sony E) | SEL70200G2 |
| Sony FE 85mm f/1.4 GM Lens | SEL85F14GM |
| Sony SEL24240 24-240mm F3.5-6.3 OSS FE Mount Lens | SEL24240 |
| Sony FE 24-70mm f/2.8 GM Lens | SEL2470GM |
| Sony FE 35mm f/1.8 Lens | SEL35F18F |
| Sony Alpha SEL2070G FE 20-70mm F4 G E Mount Lens | SEL2070G |
| Sony FE 28-60mm f/4-5.6 Lens | SEL2860 |
| Sony FE 135mm f/1.8 GM Lens | SEL135F18GM |
| Sony FE 70-200mm f/2.8 GM OSS Lens | SEL70200GM |
| Sony FE PZ 16-35mm f/4 G Lens | SELP1635G |
| Sony FE 28-70mm f/2 GM Lens (Sony E) | SEL2870GM |
| Sony FE 100mm f/2.8 STF GM OSS Lens | SEL100F28GM |
| Sony Planar T* FE 50mm F/1.4 ZA Lens | SEL50F14Z |
| Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens | SEL2470Z |
| Sony SEL28F20 28mm F2.0 FE Mount Lens | SEL28F20 |
| Sony FE 35/2.8 ZA Sonnar T* Lens | SEL35F28Z |
| Sony Distagon T* FE 35mm f/1.4 ZA Lens | SEL35F14Z |
| Sony FE 70-200mm f/4.0 G OSS Lens | SEL70200G |
| Sony FE 12-24mm F/4 G Lens | SEL1224G |
| Sony FE C 16-35mm T3.1 (F/2.8) G Lens for E-Mount | SL6291 |
| Sony FE 300mm f/2.8 GM OSS Lens (Sony E) | SEL300F28GM |
| Sony FE 70-300mm f/4.5-5.6 G OSS Lens | SEL70300G |
Redemption:
Discounts will be applied in-store or online, at point-of-purchase.
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Get a $350 Discount on Sony full-frame cameras & G-Master lens kits. Please read Terms and Conditions below to see which cameras and lenses are included!*
Overview
A fast standard zoom favored for its versatility, the Sony FE 24-70mm f/2.8 GM is a wide-angle to short telephoto lens designed for E-mount mirrorless cameras. Featuring a constant f/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimize spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimize lens flare and ghosting for increased contrast and color neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.
Beyond the attributes of the lens system itself, this 24-70mm is also characterized by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberized control dials, further the intuitiveness in handling.
- As part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.
- Covering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.
- Constant f/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.
- Of the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.
- One extra-low dispersion element and one Super ED element are featured in the lens design, too, and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.
- A Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.
- A rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing shallow depth of field techniques.
- A Direct Drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.
- A dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.
| Features | |
|---|---|
| Image Stabilization | No |
| Autofocus | Yes |
| Physical | |
|---|---|
| Filter Thread | Front: 82 mm |
| Dimensions (DxL) | Approx. 3.45 x 5.35" (87.6 x 136 mm) |
| Weight | 1.95 lb (886 g) |
- Sony FE 24-70mm f/2.8 GM Lens
- Sony ALC-SH141 Lens Hood
- Sony ALC-F82S 82mm Front Lens Cap
- Sony ALC-R1EM Rear Lens Cap
- Lens Case
- Shoulder Strap
- Barcode: 24650
- UPC Barcode: 4548736019522
- Supplier Code: sl6263