Sony FE 50mm F/2.8 Macro Lens + Lens Bundle Discount and Trade-in Bonus

Sony Trade-in Bonus Promotion

Trade-in any old camera or lens when you purchase a new Sony Mirrorless Camera or lens, and receive a BONUS 5% discount on the new Sony product via in-store redemption.

Example:
Lens that you want to purchase is $2000, and we valued your trade-in item @ $500, then the total to pay will be $2000 (New Lens) - $500 (tradei-n) - $2000 x 5% (bonus discount) = $1400 (final amount)

Please come to the store or contact us for any questions!

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Sony Full-Frame Lens Bundle Discount Promotion

Promotion overview: 
Purchase a Sony Full-Frame Camera Body and receive a 10% discount on an eligible Sony Full-Frame lens (not the camera body), applied automatically at checkout, both in-store and online. 

Eligible Full-Frame Cameras:

Full-Frame Lenses with Discount:
(Excluding 400mm and 600mm GM lenses)

Redemption:
Discounts will be applied in-store or online, at point-of-purchase. 

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PRODUCT HIGHLIGHTS

• E-Mount Lens/Full-Frame Format
• Aperture Range: f/2.8 to f/16
• One Extra-Low Dispersion Element
• One Aspherical Element
• Life-Size 1:1 Magnification
• Minimum Focusing Distance: 6.3"
• Focus Range Limiter & Focus Hold Button
• Dust- & Moisture-Resistant Construction
• Rounded 7-Blade Diaphragm

A normal-length prime with close-focusing capabilities, the FE 50mm f/2.8 Macro Lens from Sony offers an impressive 1:1 maximum magnification, along with a 6.3" minimum focusing distance, for making life-size imagery of close-up subjects. Useful controls, such as a top-printed distance and magnification scale, focus range limiter, and focus hold button, all benefit more precise focusing adjustments for refined results. Complementing the handling capabilities, the optical design also incorporates both an aspherical and an extra-low dispersion element, which work to suppress chromatic and spherical aberrations for increased clarity throughout the focus range. Additionally, the lens sports a dust- and moisture-resistant design to benefit working in inclement weather conditions.

Ideal for everyday photography, this 50mm macro lens features an F2.8 maximum aperture that offers outstanding image quality and bokeh, while its 1:1 macro capability allows the photographer to get sharp close-up shots of their subject. Additionally, its comprehensive range of controls including focus-mode switch, focus-range limiter and focus-hold button ensure an effortless shooting experience for a wide range of users.

The lens offers a 6.3 inch minimum focusing distance and a wider field of view for capturing more background, compared to longer focal-length macro lenses. Weighing in at a mere 8.4 oz., it’s extremely lightweight and portable, making it easy to carry around.

The new FE 50mm F2.8 Macro lens features an ED (Extra-low Dispersion) glass to effectively compensate for axial chromatic aberration at close focus, allowing it to create consistently sharp and high quality images. The optical and mechanical construction of the lens has less glare and ghosting, even without a lens hood. The lens is also dust and moisture resistant.

• Standard prime macro lens is designed for full-frame Sony E-mount mirrorless cameras, and can also be used on APS-C models where it provides a 75mm equivalent focal length.
• True macro design affords a life-size, 1:1 magnification ratio along with a 6.3" minimum focusing distance for working with close-up subjects. A focusing distance and magnification scale is also printed on the top of the lens to aid in more technical applications.
• One aspherical element and one extra-low dispersion glass element are incorporated into the optical design to reduce both spherical and chromatic aberrations for increased clarity and sharpness.
• A focus range limiter switch allows you constrain the usable focus range between 6.3-11.8", 11.8"-infinity, or full, and a focus hold button is also featured to manually stop the autofocus at a specified point.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.
• Dust- and moisture-resistant construction benefits this lens' use in inclement conditions.