Sony Trade-in Bonus Promotion
Trade-in any old camera or lens when you purchase a new Sony Mirrorless Camera or lens, and receive a BONUS 5% discount on the new Sony product via in-store redemption.
Example:
Lens that you want to purchase is $2000, and we valued your trade-in item @ $500, then the total to pay will be $2000 (New Lens) - $500 (tradei-n) - $2000 x 5% (bonus discount) = $1400 (final amount)
Please come to the store or contact us for any questions!
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Sony Full-Frame Lens Bundle Discount Promotion
Promotion overview:
Purchase a Sony Full-Frame Camera Body and receive a 10% discount on an eligible Sony Full-Frame lens (not the camera body), applied automatically at checkout, both in-store and online.
Eligible Full-Frame Cameras:
| SKU | Camera Name |
| ILCE7CM2B | Sony a7C II Mirrorless Camera (Black) |
| ILCE7CM2S | Sony a7C II Mirrorless Camera (Silver) |
| ILCE7CR | Sony a7CR Mirrorless Camera (Black) |
| ILCE7M3B | Sony Alpha a7 III Mirrorless Digital Camera (Body Only) |
| ILCE7M4B | Sony a7 IV Mirrorless Full-Frame Camera (Body Only) |
| ILCE7RM5B | Sony a7R V Mirrorless Camera 61MP FULL FRAME |
| ILCE7SM3B | Sony Alpha a7S III Mirrorless Digital Camera (Body Only) |
| ILCE9M3B | Sony a9 III Mirrorless Camera Body Only |
| ZVE1B | Sony ZV-E1 Mirrorless Camera |
| ILMEFX3 | Sony FX3 Full-Frame Cinema Line Camera Body Only |
| ILME-FX6V | Sony FX6 Full-Frame Cinema Camera Body Only |
Full-Frame Lenses with Discount:
(Excluding 400mm and 600mm GM lenses)
| Eligible Full-Frame Lens | SKU |
| Sony FE 200-600mm F5.6-6.3 G OSS Lens | SEL200600G |
| Sony FE 90mm f/2.8 Macro G OSS Lens | SEL90M |
| Sony FE 24-70mm F2.8 GM II Lens | SEL2470GM2 |
| Sony FE 70-200mm f/2.8 GM OSS II Lens | SEL70200GM2 |
| Sony FE 16-35mm f/2.8 GM II Lens (Sony E) | SEL1635GM2 |
| Sony Alpha 40mm F2.5 G FE Mount FF Lens SEL40F25G | SEL40F25G |
| Sony FE 50mm f/1.2 GM Lens | SEL50F12GM |
| Sony FE 50mm F/2.8 Macro Lens | SEL50M28 |
| Sony FE 55mm f/1.8 ZA Sonnar T* Lens | SEL55F18Z |
| Sony FE 50mm f/1.8 Lens | SEL50F18F |
| Sony Vario-Tessar T* FE 16-35mm F4 ZA OSS Lens | SEL1635Z |
| Sony FE 24mm f/1.4 GM Lens | SO2414GM |
| Sony Alpha 50mm F2.5 G FE Mount FF Lens SEL50F25G | SEL50F25G |
| Sony Alpha 24mm F2.8 G FE Mount FF Lens SEL24F28G | SEL24F28G |
| Sony FE 14mm f/1.8 GM Lens | SEL14F18GM |
| Sony FE 24-50mm f/2.8 G Lens (Sony E) | SEL2450G |
| Sony FE 24-105mm f/4 G OSS Lens | SEL24105G |
| Sony 12-24mm f/2.8 GM Lens | SEL1224GM |
| Sony FE 16-25mm f/2.8 G Lens (Sony E) | SEL1625G |
| Sony FE 35mm f/1.4 GM Lens | SEL35F14GM |
| Sony FE 20mm F1.8 G Lens | SEL20F18G |
| Sony FE 85mm f/1.8 Lens | SEL85F18 |
| Sony FE 50mm f/1.4 GM Lens | SEL50F14GM |
| Sony FE 16-35mm F/2.8 GM Lens | SEL1635GM |
| Sony FE 100-400mm F/4.5-5.6 GM OSS Lens | SEL100400GM |
| Sony FE 85mm f/1.4 GM II Lens | SEL85F14GM2 |
| Sony FE 70-200mm f/4 Macro G OSS II Lens (Sony E) | SEL70200G2 |
| Sony FE 85mm f/1.4 GM Lens | SEL85F14GM |
| Sony SEL24240 24-240mm F3.5-6.3 OSS FE Mount Lens | SEL24240 |
| Sony FE 24-70mm f/2.8 GM Lens | SEL2470GM |
| Sony FE 35mm f/1.8 Lens | SEL35F18F |
| Sony Alpha SEL2070G FE 20-70mm F4 G E Mount Lens | SEL2070G |
| Sony FE 28-60mm f/4-5.6 Lens | SEL2860 |
| Sony FE 135mm f/1.8 GM Lens | SEL135F18GM |
| Sony FE 70-200mm f/2.8 GM OSS Lens | SEL70200GM |
| Sony FE PZ 16-35mm f/4 G Lens | SELP1635G |
| Sony FE 28-70mm f/2 GM Lens (Sony E) | SEL2870GM |
| Sony FE 100mm f/2.8 STF GM OSS Lens | SEL100F28GM |
| Sony Planar T* FE 50mm F/1.4 ZA Lens | SEL50F14Z |
| Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens | SEL2470Z |
| Sony SEL28F20 28mm F2.0 FE Mount Lens | SEL28F20 |
| Sony FE 35/2.8 ZA Sonnar T* Lens | SEL35F28Z |
| Sony Distagon T* FE 35mm f/1.4 ZA Lens | SEL35F14Z |
| Sony FE 70-200mm f/4.0 G OSS Lens | SEL70200G |
| Sony FE 12-24mm F/4 G Lens | SEL1224G |
| Sony FE C 16-35mm T3.1 (F/2.8) G Lens for E-Mount | SL6291 |
| Sony FE 300mm f/2.8 GM OSS Lens (Sony E) | SEL300F28GM |
| Sony FE 70-300mm f/4.5-5.6 G OSS Lens | SEL70300G |
Redemption:
Discounts will be applied in-store or online, at point-of-purchase.
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With a dust and moisture resistant design, the compact and lightweight Sony Vario-Tessar T* FE 16-35mm f/4 ZA OSS Lens covers your wide-angle zoom needs and is designed for full-frame E-mount cameras but can also be used on APS-C E-mount cameras as well. A constant f/4 maximum aperture offers consistent performance throughout the zoom range. Benefiting working in dim light is Optical SteadyShot image stabilization, which serves to minimize the appearance of camera shake by up to four shutter speed steps.
The optical construction incorporates five aspherical elements, including a large diameter AA (advanced aspherical) element, and three ED (extra-low dispersion) elements to help reduce chromatic aberrations throughout the zoom range as well as contribute to a compact overall form-factor. A Carl Zeiss T* anti-reflective coating has been applied to the lens elements to minimize lens flare and ghosting while providing enhanced contrast, clarity, and color fidelity.
- Wide-range zoom lens designed for full-frame E-mount cameras
- Constant f/4 maximum aperture enables greater consistency throughout the zoom range
- Features a circular aperture diaphragm that, through the use of curved blades, keeps the aperture almost perfectly circular from its wide-open setting to when it is closed for smoother, more natural defocusing highlights
- Optical SteadyShot image stabilization works to minimize the appearance of camera shake by up to four shutter speed steps to benefit shooting handheld in dim lighting
- Five aspherical elements, including one AA (advanced aspherical) element, and three ED elements helps to reduce chromatic aberrations throughout the zoom range while also maintaining a compact form-factor
- Carl Zeiss T* anti-reflective coating enhances contrast, clarity, and color reproduction by countering the effects of lens flare and ghosting
- Only the middle groups of the optical system move to achieve focus, so the overall length of the lens does not change when focusing. Also, the filter thread at the front of the lens does not rotate, which is convenient when using a polarizing filter
PRODUCT HIGHLIGHTS
- Full-Frame E-Mount Lens
- Aperture Range: f/4.0-22
- ED & Aspherical Elements
- Zeiss T* Coating
- Silent Autofocus and Aperture System
- Optical SteadyShot Image Stabilization
- Dust and Moisture-Resistant Construction
- Circular Aperture, 7 Blades
- 72mm Filter Thread
With a dust and moisture resistant design, the compact and lightweight Sony Vario-Tessar T* FE 16-35mm f/4 ZA OSS Lens covers your wide-angle zoom needs and is designed for full-frame E-mount cameras but can also be used on APS-C E-mount cameras as well. A constant f/4 maximum aperture offers consistent performance throughout the zoom range. Benefiting working in dim light is Optical SteadyShot image stabilization, which serves to minimize the appearance of camera shake by up to four shutter speed steps.
The optical construction incorporates five aspherical elements, including a large diameter AA (advanced aspherical) element, and three ED (extra-low dispersion) elements to help reduce chromatic aberrations throughout the zoom range as well as contribute to a compact overall form-factor. A Carl Zeiss T* anti-reflective coating has been applied to the lens elements to minimize lens flare and ghosting while providing enhanced contrast, clarity, and color fidelity.
- Wide-range zoom lens designed for full-frame E-mount cameras
- Constant f/4 maximum aperture enables greater consistency throughout the zoom range
- Features a circular aperture diaphragm that, through the use of curved blades, keeps the aperture almost perfectly circular from its wide-open setting to when it is closed for smoother, more natural defocusing highlights
- Optical SteadyShot image stabilization works to minimize the appearance of camera shake by up to four shutter speed steps to benefit shooting handheld in dim lighting
- Five aspherical elements, including one AA (advanced aspherical) element, and three ED elements helps to reduce chromatic aberrations throughout the zoom range while also maintaining a compact form-factor
- Carl Zeiss T* anti-reflective coating enhances contrast, clarity, and color reproduction by countering the effects of lens flare and ghosting
- Only the middle groups of the optical system move to achieve focus, so the overall length of the lens does not change when focusing. Also, the filter thread at the front of the lens does not rotate, which is convenient when using a polarizing filter
- Barcode: 23811
- UPC Barcode: 4905524989212
- Supplier Code: SL6256