Sony Cash Back Promotion

Promotion overview: 
Purchase an eligible Sony camera or lens and receive a BONUS of up to $400 CASHBACK via online redemption. T’s and C’s apply.

Purchase period: 
19^th May until 30^th June 2025

Redemption Page: 
Online Redemption via sonypromotions.co.nz/dicashback

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Sony Trade-in Bonus Promotion

Trade-in any old camera or lens when you purchase a new Sony Mirrorless Camera or lens, and receive a BONUS 5% discount on the new Sony product via in-store redemption.

Example:
Lens that you want to purchase is $2000, and we valued your trade-in item @ $500, then the total to pay will be $2000 (New Lens) - $500 (tradei-n) - $2000 x 5% (bonus discount) = $1400 (final amount)

Please come to the store or contact us for any questions!

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Sony Full-Frame Lens Bundle Discount Promotion

Promotion overview: 
Purchase a Sony Full-Frame Camera Body and receive a 10% discount on an eligible Sony Full-Frame lens (not the camera body), applied automatically at checkout, both in-store and online. 

Eligible Full-Frame Cameras:

Full-Frame Lenses with Discount:
(Excluding 400mm and 600mm GM lenses)

Redemption:
Discounts will be applied in-store or online, at point-of-purchase. 

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Sony a7CR Camera with Lens and Memory Card KIT Overview

This all-in-one kit is designed for photographers and videographers looking for professional-grade performance in a portable package. The Sony A7CR Mirrorless Camera combines the advanced 61MP full-frame sensor from Sony’s high-end A7R V with the compact form factor of the A7C series, offering a perfect balance between power and portability. Paired with the 50mm f/2.5 G Lens, this kit is ideal for capturing high-quality images and videos in a wide range of scenarios, from street and travel photography to portraits. The included 128GB V60 Memory Card ensures you can shoot continuously in high-resolution or record 4K video without worrying about storage or speed limitations.

Sony a7CR Mirrorless Camera Overview

The Sony a7CR Mirrorless Camera offers professional-level performance packed into a portable and lightweight design, making it ideal for photographers and videographers who need an everyday carry option. With a 61MP full-frame sensor and the BIONZ XR processor, the a7CR provides stunning image quality and responsive performance for both stills and video. Its compact form factor doesn’t compromise on power, giving users the flexibility to shoot in various conditions without sacrificing quality.

Impressive Imaging Capabilities

At the heart of the a7CR is a 61MP Exmor R CMOS sensor paired with the BIONZ XR processor, delivering exceptional resolution, low noise, and a wide 15-stop dynamic range. It supports up to 8 fps shooting with the mechanical shutter and 7 fps with the electronic shutter, perfect for capturing high-resolution images in action-packed settings. The sensor’s structure and the advanced processing engine ensure high data transmission speeds, enabling users to take full advantage of its expanded ISO range (ISO 50-102400).

Advanced AI-Based Autofocus and Image Stabilization

The a7CR is equipped with an AI-powered autofocus system that enhances subject tracking and recognition for a variety of targets, including humans, animals, and vehicles. The real-time recognition AF tracks eyes, bodies, and heads with unprecedented accuracy, even in challenging environments. Its 5-axis image stabilization system offers up to 7 stops of compensation, allowing for steady handheld shots. This camera is also a strong performer in video, with capabilities like focus breathing compensation and AF Assist, ensuring smooth, sharp footage.

Versatile Video Recording Features

For videographers, the a7CR shines with its ability to record 4K 60fps video in 10-bit 4:2:2, delivering high-quality footage for post-production flexibility. It also offers S-Log3 and S-Gamut3.Cine Gamma Curves for enhanced dynamic range, making it easier to match footage with professional cinema cameras. Features such as full-time AF during video recording and advanced focusing tools like Focus Map help filmmakers achieve precise focus and control over their visuals, making this camera a versatile tool for content creation.

• 61MP Exmor R CMOS Sensor & BIONZ XR Processor
  High-resolution performance with 15-stop dynamic range and low noise. Capture at up to 8 fps with the mechanical shutter, or 7 fps with the electronic shutter, ensuring detailed shots with fast data transmission.

• AI-Powered Autofocus
  Real-time AF tracks human, animal, bird, and more. The AI-driven system ensures accuracy even in challenging conditions, including action shots and portraiture.

• Pixel Shift Multi Shooting
  Capture a 240.8MP composite for enhanced detail and color accuracy using sensor-shift technology, making it ideal for large-format printing.

• Video Performance
  Shoot full-frame 4K 60p video with 10-bit 4:2:2 recording for exceptional quality. External 16-bit RAW output is available via HDMI. Features like focus breathing compensation and AF assist ensure smooth transitions and reliable focus.

• Image Stabilization
  A 5-axis image stabilization system offers 7 stops of compensation, reducing motion blur for handheld stills and videos.

Sony FE 50mm f/2.5 G Lens Overview

The Sony FE 50mm f/2.5 G is a versatile prime lens, offering a classic focal length in a remarkably compact design. This lightweight lens is ideal for everyday use, whether you're capturing portraits, street photography, or landscapes. Its stylish build and high-quality optics make it an excellent choice for photographers seeking a balance between portability and performance.

G Lens Series Optics

The Sony FE 50mm f/2.5 G features advanced optical elements for superior image quality. Two aspherical elements minimize distortions and ensure sharpness across the frame, while an extra-low dispersion element reduces chromatic aberrations and improves color accuracy. With a 7-blade rounded diaphragm, the lens also delivers a pleasing bokeh effect, ideal for isolating subjects in portraits or close-ups.

Focus Control and Sleek Design

This lens is optimized for both stills and video, thanks to its dual linear motors for fast, accurate, and silent autofocus performance. The internal focusing design keeps the lens compact during focusing, while the customizable focus hold buttons and AF/MF switch offer quick control. Its physical aperture ring can also be de-clicked for smooth transitions during video shooting. At just 1.8" and 6.2 oz, the 50mm f/2.5 G is both portable and robust, with dust and moisture resistance for added durability.

Sony 128GB UHS-II SDXC Memory Card Overview

The Sony 128GB SF-M Tough Series UHS-II SDXC Memory Card is designed to handle demanding photography and videography tasks. With a UHS-II bus and support for advanced DSLR functions like continuous shooting and 4K video recording, this card offers fast performance with read speeds of up to 277 MB/s and write speeds of up to 150 MB/s. The V60 speed class guarantees minimum write speeds of 60 MB/s, making it ideal for capturing high-resolution images and smooth video.

Built for Extreme Conditions

This memory card is built to withstand challenging environments, making it a top choice for professional photographers and videographers. It is resistant to drops of up to 16.4 feet (5m), and can be submerged in water up to the same depth for 72 hours, all while being dustproof and bendproof. With a temperature range of -13°F to 185°F, it can handle extreme conditions with ease, offering reliable performance no matter the shooting situation.

Rugged, One-Piece Design

The SF-M Tough Series card features a robust one-piece molded construction, eliminating fragile parts like connector ribs and write-protect switches. This design provides up to 18 times more bend resistance than standard SD cards, significantly reducing the risk of physical damage during intense shooting conditions. The card’s tough exterior protects it from common issues like broken casing or data protection lock failures, ensuring long-term durability.

Speed and Versatility

Whether shooting in UHS-II/V60-compatible devices or using older systems, this card delivers excellent performance. In UHS-I devices, it offers read speeds of up to 95 MB/s and write speeds of up to 90 MB/s. Its versatility makes it suitable for everything from high-bitrate 4K video recording to burst photography. Additionally, Sony’s downloadable File Rescue software allows users to recover accidentally deleted content, adding another layer of protection to their valuable data.