Sony a7CR Mirrorless Camera with 50mm f/2.5 G Lens and 128GB V60 Memory Card KIT + BONUS Cashback

SKU:
ILCE7CRB-KIT

Key Features

  • 61MP full-frame Exmor R sensor
  • 4K 60p video, 10-bit 4:2:2 recording
  • AI-powered autofocus for tracking
  • 5-axis stabilization, 7-stop compensation
  • Includes 50mm f/2.5 G lens
  • Pixel Shift Multi Shooting (240.8MP composite)
  • Compact, weather-sealed design
  • S-Log3, S-Gamut3.Cine for color grading
  • V60 speed SD card for smooth 4K video
$6,092.00

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Sony Cash Back Promotion

Promotion overview: 
Purchase an eligible Sony camera or lens and receive a BONUS of up to $400 CASHBACK via online redemption. T’s and C’s apply.

 

Purchase period: 
19th May until 30th June 2025

 

Redemption Page: 
Online Redemption via sonypromotions.co.nz/dicashback

 

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Sony Trade-in Bonus Promotion

Trade-in any old camera or lens when you purchase a new Sony Mirrorless Camera or lens, and receive a BONUS 5% discount on the new Sony product via in-store redemption.


Example:
Lens that you want to purchase is $2000, and we valued your trade-in item @ $500, then the total to pay will be $2000 (New Lens) - $500 (tradei-n) - $2000 x 5% (bonus discount) = $1400 (final amount)


Please come to the store or contact us for any questions!

 

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Sony Full-Frame Lens Bundle Discount Promotion

Promotion overview: 
Purchase a Sony Full-Frame Camera Body and receive a 10% discount on an eligible Sony Full-Frame lens (not the camera body), applied automatically at checkout, both in-store and online. 

 

Eligible Full-Frame Cameras:

SKU Camera Name
ILCE7CM2B Sony a7C II Mirrorless Camera (Black)
ILCE7CM2S Sony a7C II Mirrorless Camera (Silver)
ILCE7CR Sony a7CR Mirrorless Camera (Black)
ILCE7M3B Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
ILCE7M4B Sony a7 IV Mirrorless Full-Frame Camera (Body Only)
ILCE7RM5B Sony a7R V Mirrorless Camera 61MP FULL FRAME
ILCE7SM3B Sony Alpha a7S III Mirrorless Digital Camera (Body Only)
ILCE9M3B Sony a9 III Mirrorless Camera Body Only
ZVE1B Sony ZV-E1 Mirrorless Camera
ILMEFX3 Sony FX3 Full-Frame Cinema Line Camera Body Only
ILME-FX6V Sony FX6 Full-Frame Cinema Camera Body Only

 

Full-Frame Lenses with Discount:
(Excluding 400mm and 600mm GM lenses)

Eligible Full-Frame Lens SKU
Sony FE 200-600mm F5.6-6.3 G OSS Lens SEL200600G
Sony FE 90mm f/2.8 Macro G OSS Lens SEL90M
Sony FE 24-70mm F2.8 GM II Lens SEL2470GM2
Sony FE 70-200mm f/2.8 GM OSS II Lens SEL70200GM2
Sony FE 16-35mm f/2.8 GM II Lens (Sony E) SEL1635GM2
Sony Alpha 40mm F2.5 G FE Mount FF Lens SEL40F25G SEL40F25G
Sony FE 50mm f/1.2 GM Lens SEL50F12GM
Sony FE 50mm F/2.8 Macro Lens SEL50M28
Sony FE 55mm f/1.8 ZA Sonnar T* Lens SEL55F18Z
Sony FE 50mm f/1.8 Lens SEL50F18F
Sony Vario-Tessar T* FE 16-35mm F4 ZA OSS Lens SEL1635Z
Sony FE 24mm f/1.4 GM Lens SO2414GM
Sony Alpha  50mm F2.5 G FE Mount FF Lens SEL50F25G SEL50F25G
Sony Alpha 24mm F2.8 G FE Mount FF Lens SEL24F28G SEL24F28G
Sony FE 14mm f/1.8 GM Lens SEL14F18GM
Sony FE 24-50mm f/2.8 G Lens (Sony E) SEL2450G
Sony FE 24-105mm f/4 G OSS Lens SEL24105G
Sony 12-24mm f/2.8 GM Lens SEL1224GM
Sony FE 16-25mm f/2.8 G Lens (Sony E) SEL1625G
Sony FE 35mm f/1.4 GM Lens SEL35F14GM
Sony FE 20mm F1.8 G Lens SEL20F18G
Sony FE 85mm f/1.8 Lens SEL85F18
Sony FE 50mm f/1.4 GM Lens SEL50F14GM
Sony FE 16-35mm F/2.8 GM Lens SEL1635GM
Sony FE 100-400mm F/4.5-5.6 GM OSS Lens SEL100400GM
Sony FE 85mm f/1.4 GM II Lens SEL85F14GM2
Sony FE 70-200mm f/4 Macro G OSS II Lens (Sony E) SEL70200G2
Sony FE 85mm f/1.4 GM Lens SEL85F14GM
Sony SEL24240 24-240mm F3.5-6.3 OSS FE Mount Lens SEL24240
Sony FE 24-70mm f/2.8 GM Lens SEL2470GM
Sony FE 35mm f/1.8 Lens SEL35F18F
Sony Alpha SEL2070G FE 20-70mm F4 G E Mount Lens SEL2070G
Sony FE 28-60mm f/4-5.6 Lens SEL2860
Sony FE 135mm f/1.8 GM Lens SEL135F18GM
Sony FE 70-200mm f/2.8 GM OSS Lens SEL70200GM
Sony FE PZ 16-35mm f/4 G Lens SELP1635G
Sony FE 28-70mm f/2 GM Lens (Sony E) SEL2870GM
Sony FE 100mm f/2.8 STF GM OSS Lens SEL100F28GM
Sony Planar T* FE 50mm F/1.4 ZA Lens SEL50F14Z
Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens SEL2470Z
Sony SEL28F20 28mm F2.0 FE Mount Lens SEL28F20
Sony FE 35/2.8 ZA Sonnar T* Lens SEL35F28Z
Sony Distagon T* FE 35mm f/1.4 ZA Lens SEL35F14Z
Sony FE 70-200mm f/4.0 G OSS Lens SEL70200G
Sony FE 12-24mm F/4 G Lens SEL1224G
Sony FE C 16-35mm T3.1 (F/2.8) G Lens for E-Mount SL6291
Sony FE 300mm f/2.8 GM OSS Lens (Sony E) SEL300F28GM
Sony FE 70-300mm f/4.5-5.6 G OSS Lens SEL70300G


Redemption:
Discounts will be applied in-store or online, at point-of-purchase. 

 

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Sony a7CR Camera with Lens and Memory Card KIT Overview

This all-in-one kit is designed for photographers and videographers looking for professional-grade performance in a portable package. The Sony A7CR Mirrorless Camera combines the advanced 61MP full-frame sensor from Sony’s high-end A7R V with the compact form factor of the A7C series, offering a perfect balance between power and portability. Paired with the 50mm f/2.5 G Lens, this kit is ideal for capturing high-quality images and videos in a wide range of scenarios, from street and travel photography to portraits. The included 128GB V60 Memory Card ensures you can shoot continuously in high-resolution or record 4K video without worrying about storage or speed limitations.


Sony a7CR Mirrorless Camera Overview

The Sony a7CR Mirrorless Camera offers professional-level performance packed into a portable and lightweight design, making it ideal for photographers and videographers who need an everyday carry option. With a 61MP full-frame sensor and the BIONZ XR processor, the a7CR provides stunning image quality and responsive performance for both stills and video. Its compact form factor doesn’t compromise on power, giving users the flexibility to shoot in various conditions without sacrificing quality.

Impressive Imaging Capabilities

At the heart of the a7CR is a 61MP Exmor R CMOS sensor paired with the BIONZ XR processor, delivering exceptional resolution, low noise, and a wide 15-stop dynamic range. It supports up to 8 fps shooting with the mechanical shutter and 7 fps with the electronic shutter, perfect for capturing high-resolution images in action-packed settings. The sensor’s structure and the advanced processing engine ensure high data transmission speeds, enabling users to take full advantage of its expanded ISO range (ISO 50-102400).

Advanced AI-Based Autofocus and Image Stabilization

The a7CR is equipped with an AI-powered autofocus system that enhances subject tracking and recognition for a variety of targets, including humans, animals, and vehicles. The real-time recognition AF tracks eyes, bodies, and heads with unprecedented accuracy, even in challenging environments. Its 5-axis image stabilization system offers up to 7 stops of compensation, allowing for steady handheld shots. This camera is also a strong performer in video, with capabilities like focus breathing compensation and AF Assist, ensuring smooth, sharp footage.

Versatile Video Recording Features

For videographers, the a7CR shines with its ability to record 4K 60fps video in 10-bit 4:2:2, delivering high-quality footage for post-production flexibility. It also offers S-Log3 and S-Gamut3.Cine Gamma Curves for enhanced dynamic range, making it easier to match footage with professional cinema cameras. Features such as full-time AF during video recording and advanced focusing tools like Focus Map help filmmakers achieve precise focus and control over their visuals, making this camera a versatile tool for content creation.


  • 61MP Exmor R CMOS Sensor & BIONZ XR Processor
    High-resolution performance with 15-stop dynamic range and low noise. Capture at up to 8 fps with the mechanical shutter, or 7 fps with the electronic shutter, ensuring detailed shots with fast data transmission.

  • AI-Powered Autofocus
    Real-time AF tracks human, animal, bird, and more. The AI-driven system ensures accuracy even in challenging conditions, including action shots and portraiture.

  • Pixel Shift Multi Shooting
    Capture a 240.8MP composite for enhanced detail and color accuracy using sensor-shift technology, making it ideal for large-format printing.

  • Video Performance
    Shoot full-frame 4K 60p video with 10-bit 4:2:2 recording for exceptional quality. External 16-bit RAW output is available via HDMI. Features like focus breathing compensation and AF assist ensure smooth transitions and reliable focus.

  • Image Stabilization
    A 5-axis image stabilization system offers 7 stops of compensation, reducing motion blur for handheld stills and videos.


Sony FE 50mm f/2.5 G Lens Overview

The Sony FE 50mm f/2.5 G is a versatile prime lens, offering a classic focal length in a remarkably compact design. This lightweight lens is ideal for everyday use, whether you're capturing portraits, street photography, or landscapes. Its stylish build and high-quality optics make it an excellent choice for photographers seeking a balance between portability and performance.

G Lens Series Optics

The Sony FE 50mm f/2.5 G features advanced optical elements for superior image quality. Two aspherical elements minimize distortions and ensure sharpness across the frame, while an extra-low dispersion element reduces chromatic aberrations and improves color accuracy. With a 7-blade rounded diaphragm, the lens also delivers a pleasing bokeh effect, ideal for isolating subjects in portraits or close-ups.

Focus Control and Sleek Design

This lens is optimized for both stills and video, thanks to its dual linear motors for fast, accurate, and silent autofocus performance. The internal focusing design keeps the lens compact during focusing, while the customizable focus hold buttons and AF/MF switch offer quick control. Its physical aperture ring can also be de-clicked for smooth transitions during video shooting. At just 1.8" and 6.2 oz, the 50mm f/2.5 G is both portable and robust, with dust and moisture resistance for added durability.


Sony 128GB UHS-II SDXC Memory Card Overview

The Sony 128GB SF-M Tough Series UHS-II SDXC Memory Card is designed to handle demanding photography and videography tasks. With a UHS-II bus and support for advanced DSLR functions like continuous shooting and 4K video recording, this card offers fast performance with read speeds of up to 277 MB/s and write speeds of up to 150 MB/s. The V60 speed class guarantees minimum write speeds of 60 MB/s, making it ideal for capturing high-resolution images and smooth video.

Built for Extreme Conditions

This memory card is built to withstand challenging environments, making it a top choice for professional photographers and videographers. It is resistant to drops of up to 16.4 feet (5m), and can be submerged in water up to the same depth for 72 hours, all while being dustproof and bendproof. With a temperature range of -13°F to 185°F, it can handle extreme conditions with ease, offering reliable performance no matter the shooting situation.

Rugged, One-Piece Design

The SF-M Tough Series card features a robust one-piece molded construction, eliminating fragile parts like connector ribs and write-protect switches. This design provides up to 18 times more bend resistance than standard SD cards, significantly reducing the risk of physical damage during intense shooting conditions. The card’s tough exterior protects it from common issues like broken casing or data protection lock failures, ensuring long-term durability.

Speed and Versatility

Whether shooting in UHS-II/V60-compatible devices or using older systems, this card delivers excellent performance. In UHS-I devices, it offers read speeds of up to 95 MB/s and write speeds of up to 90 MB/s. Its versatility makes it suitable for everything from high-bitrate 4K video recording to burst photography. Additionally, Sony’s downloadable File Rescue software allows users to recover accidentally deleted content, adding another layer of protection to their valuable data.

Sony a7CR Specifications

Key Specs

Lens Mount Sony E
Sensor Resolution Actual: 62.5 Megapixel
Effective: 61 Megapixel (9504 x 6336)
Image Sensor 35.7 x 23.8 mm (Full-Frame) CMOS
Image Stabilization Sensor-Shift, 5-Axis
Media/Memory Card Slot Single Slot: SD/SDHC/SDXC (UHS-II)
Video I/O 1x Micro-HDMI Output
Audio I/O 1x 3.5 mm TRRS Microphone Input
1x 3.5 mm TRRS Headphone Output
Power I/O 1x USB-C Input
Other I/O 1x USB-C Data Output (Shared with Power Input)
Wireless 2.4 / 5 GHz Wi-Fi 5, Bluetooth 4.2
Display Type Tilting Touchscreen LCD
Battery Type NP-FZ100 Rechargeable Lithium-Ion (Approx. 490 Shots)

Imaging

Lens Mount Sony E
Sensor Resolution Actual: 62.5 Megapixel
Effective: 61 Megapixel (9504 x 6336)
Image Sensor 35.7 x 23.8 mm (Full-Frame) CMOS
Sensor Crop (35mm Equivalent) 1x Crop Factor
1.5x in Select Video Modes
Image Stabilization Sensor-Shift, 5-Axis
Built-In ND Filter No
Capture Type Stills & Video

Exposure Control

Shutter Type Mechanical Focal Plane & Electronic Rolling Shutter
Shutter Speed Mechanical: 1/4000 to 30 s
Electronic: 1/8000 to 30 s
1/8000 to 1 s in Movie Mode
Bulb/Time Mode Bulb Mode
ISO Sensitivity Range Photo: 100 to 32,000 (Extended: 50 to 102,400)
Video: 100 to 32,000
Metering Method Average, Center-Weighted, Spot
Exposure Modes Aperture Priority, Auto, Manual, Program, Shutter Priority
Exposure Compensation -5 to +5 EV (1/3, 1/2 EV Steps)
Metering Range -3 to 20 EV
White Balance 2500 to 9900K
Continuous Shooting Up to 8 fps at 61 MP (Mechanical)
Up to 7 fps at 61 MP (Electronic)
Interval Recording Yes
Self-Timer 2/5/10-Second Delay

Video Capture

Internal Recording Modes UHD 4K at up to 59.94 fps
1080p at up to 120 fps
External Recording Modes 4:2:2 8/10-Bit via HDMI
Fast-/Slow-Motion Support Yes
Gamma Curve S Cinetone, S-Log 3
Recording Limit No
IP Streaming No
Built-In Microphone Stereo
Audio Recording 2-Channel 16-Bit 48 kHz LPCM

Monitor

Display Size 3"
Resolution 1,036,800 Dot
Display Type Tilting Touchscreen LCD

Viewfinder

Type Built-In Electronic (OLED)
Size 0.39"
Resolution 2,359,296 Dot
Eye Point 22 mm
Coverage 100%
Magnification Approx. 0.7x
Diopter Adjustment -4 to +3

General

Battery Type NP-FZ100 Rechargeable Lithium-Ion (Approx. 490 Shots)
Shoe Mount 1x Intelligent Hot Shoe
Tripod Mounting Thread 1/4"-20 Female (Bottom)
Material of Construction Magnesium Alloy
Operating Conditions 0 to 40°C
Storage Conditions -20 to 55°C
Dimensions (W x H x D) 124 x 71.1 x 63.4 mm
Weight 515 g (With Battery, Media)
430 g (Body Only)

Sony FE 50mm f/2.5 G Specifications

Key Specs

Focal Length 50 mm
Maximum Aperture f/2.5
Lens Mount Sony E
Lens Format Coverage Full-Frame
Focus Type Autofocus
Image Stabilization No
Filter Size 49 mm (Front)

Optical Performance

Focal Length 50 mm
Maximum Aperture f/2.5
Minimum Aperture f/22
Lens Mount Sony E
Lens Format Coverage Full-Frame
Angle of View 47°
Minimum Focus Distance 31 cm
Maximum Magnification 0.21x
Optical Design 9 Elements in 9 Groups
Diaphragm Blades 7, Rounded

Focus & Stabilization

Focus Type Autofocus
Image Stabilization No

Physical

Filter Size 49 mm (Front)
Dimensions (ø x L) 68 x 45 mm
Weight 174 g

Packaging Info

Package Weight 317 g
Box Dimensions (LxWxH) 119 x 104 x 86 mm

Sony 128GB UHS-II SDXC Specifications

Key Specs

Quantity 1
Card Type SDXC
Storage Capacity 128 GB
Bus Type UHS-II

Speed & Performance

Speed Class Class 10
UHS Speed Class U3
Video Speed Class V60
Read Speed Maximum: 277 MB/s
Write Speed Maximum: 150 MB/s
Minimum: 60 MB/s

Physical & Environmental

Built-in Write-Protect Switch No
Operating Conditions -25 to 85°C

Packaging Info

Package Weight 34 g
Box Dimensions (LxWxH) 119 x 102 x 18 mm

What's in the box

  • 1x Sony a7CR Mirrorless Camera (Black)
  • 1x Sony GP-X2 Grip Extension 
  • 1x Sony ALC-B1EM Body Cap  
  • 1x Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
  • 1x Sony Camera Strap
  • 1x Sony FE 50mm f/2.5 G Lens
  • 1x Sony ALC-F49S 49mm Front Lens Cap
  • 1x Sony ALC-R1EM Rear Lens Cap
  • 1x Sony ALC-SH166 Lens Hood
  • 1x Sony 128GB SF-M Tough Series UHS-II SDXC Memory Card
  • 1x Sony Memory Card Case
  • Barcode: 75829
  • Supplier Code: ILCE7CRB-KIT