Sony Trade-in Bonus Promotion

Trade-in any old camera or lens when you purchase a new Sony Mirrorless Camera or lens, and receive a BONUS 5% discount on the new Sony product via in-store redemption.

Example:
Lens that you want to purchase is $2000, and we valued your trade-in item @ $500, then the total to pay will be $2000 (New Lens) - $500 (tradei-n) - $2000 x 5% (bonus discount) = $1400 (final amount)

Please come to the store or contact us for any questions!

-----------------

Sony Full-Frame Lens Bundle Discount Promotion

Promotion overview: 
Purchase a Sony Full-Frame Camera Body and receive a 10% discount on an eligible Sony Full-Frame lens (not the camera body), applied automatically at checkout, both in-store and online. 

Eligible Full-Frame Cameras:

Full-Frame Lenses with Discount:
(Excluding 400mm and 600mm GM lenses)

Redemption:
Discounts will be applied in-store or online, at point-of-purchase. 

-----------------

The Ultimate Portrait Prime, Upgraded

Slimmed, trimmed, and newly outfitted, Sony has upgraded its most popular portrait prime with the FE 85mm f/1.4 GM II Lens, featuring faster autofocus, smoother bokeh, and video-friendly functionality. Delivering top-of-the-line G Master sharpness and bokeh quality, the lens' pleasing image quality is well-suited for stills and videos in portrait, event, and other shallow depth of field applications.

Improved Optics with Smoother Bokeh

Sony continues to push the boundaries of G Master excellence with the 85mm f/1.4 GM II, improving its edge-to-edge sharpness and contrast through the correction of a wide variety of spherical and chromatic aberrations.

• Fast f/1.4 maximum aperture benefits working in difficult lighting conditions and offers a wealth of control over focus position when using shallow depth of field techniques.
• A Nano AR II Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.
• Rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.
• Two XA elements are now incorporated into the optical design, which features superior surface precision to suppress "onion ring" bokeh and for effective control over astigmatism, field curvature, coma, and other spherical aberrations.
• Two extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.

Faster and More Accurate Autofocus

• The autofocus is controlled by an XD (extreme dynamic) linear motor that contributes to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both video and stills.
• Faster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 120 fps when used with the Sony a9 III mirrorless camera.
• Internal focusing design promotes snappier, more responsive focusing performance.

Improved Control and Video Capabilities

Just as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series of attributes that specifically appeal to video shooters' needs.

• Focus tracking is precise and smooth even at frame rates up to 120p.
• Focus breathing is further minimized, with added support for the Breathing Compensation function in select cine-line and Alpha cameras.
• Linear Response MF provides natural, intuitive manual focus control.
• Physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.

Compact, Lightweight, and Robust Design

Approximately 20% lighter and 13% smaller than its predecessor, the 85mm f/1.4 GM II remains a durable, portable, and versatile option with a wide variety of applications.

• Two programmable focus hold buttons and a focus mode switch for intuitive focus control.
• Hybrid construction uses both metal and plastic components to maximize both durability and a low-weight design.
• Dust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.
• Front lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.