Nanlite has become a very popular brand for lighting over the recent years as they have created easy-to-use lighting options of a high standard at an affordable price. Their wide range from the standard ring light light for a YouTube video to a full RGB controllable panel has meant that their products are seen as useful by a wide audience of creators. Affordability is a key to a lot of creators so Nanlite is often the way to go if you are still wanting a high end result with some creative options such as RGB lighting but don't always have the budget.