Sony Trade-in Bonus Promotion
Trade-in any old camera or lens when you purchase a new Sony Mirrorless Camera or lens, and receive a BONUS 5% discount on the new Sony product via in-store redemption.
Example:
Lens that you want to purchase is $2000, and we valued your trade-in item @ $500, then the total to pay will be $2000 (New Lens) - $500 (tradei-n) - $2000 x 5% (bonus discount) = $1400 (final amount)
Please come to the store or contact us for any questions!
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Sony Full-Frame Lens Bundle Discount Promotion
Promotion overview:
Purchase a Sony Full-Frame Camera Body and receive a 10% discount on an eligible Sony Full-Frame lens (not the camera body), applied automatically at checkout, both in-store and online.
Eligible Full-Frame Cameras:
SKU | Camera Name |
ILCE7CM2B | Sony a7C II Mirrorless Camera (Black) |
ILCE7CM2S | Sony a7C II Mirrorless Camera (Silver) |
ILCE7CR | Sony a7CR Mirrorless Camera (Black) |
ILCE7M3B | Sony Alpha a7 III Mirrorless Digital Camera (Body Only) |
ILCE7M4B | Sony a7 IV Mirrorless Full-Frame Camera (Body Only) |
ILCE7RM5B | Sony a7R V Mirrorless Camera 61MP FULL FRAME |
ILCE7SM3B | Sony Alpha a7S III Mirrorless Digital Camera (Body Only) |
ILCE9M3B | Sony a9 III Mirrorless Camera Body Only |
ZVE1B | Sony ZV-E1 Mirrorless Camera |
ILMEFX3 | Sony FX3 Full-Frame Cinema Line Camera Body Only |
ILME-FX6V | Sony FX6 Full-Frame Cinema Camera Body Only |
Full-Frame Lenses with Discount:
(Excluding 400mm and 600mm GM lenses)
Eligible Full-Frame Lens | SKU |
Sony FE 200-600mm F5.6-6.3 G OSS Lens | SEL200600G |
Sony FE 90mm f/2.8 Macro G OSS Lens | SEL90M |
Sony FE 24-70mm F2.8 GM II Lens | SEL2470GM2 |
Sony FE 70-200mm f/2.8 GM OSS II Lens | SEL70200GM2 |
Sony FE 16-35mm f/2.8 GM II Lens (Sony E) | SEL1635GM2 |
Sony Alpha 40mm F2.5 G FE Mount FF Lens SEL40F25G | SEL40F25G |
Sony FE 50mm f/1.2 GM Lens | SEL50F12GM |
Sony FE 50mm F/2.8 Macro Lens | SEL50M28 |
Sony FE 55mm f/1.8 ZA Sonnar T* Lens | SEL55F18Z |
Sony FE 50mm f/1.8 Lens | SEL50F18F |
Sony Vario-Tessar T* FE 16-35mm F4 ZA OSS Lens | SEL1635Z |
Sony FE 24mm f/1.4 GM Lens | SO2414GM |
Sony Alpha 50mm F2.5 G FE Mount FF Lens SEL50F25G | SEL50F25G |
Sony Alpha 24mm F2.8 G FE Mount FF Lens SEL24F28G | SEL24F28G |
Sony FE 14mm f/1.8 GM Lens | SEL14F18GM |
Sony FE 24-50mm f/2.8 G Lens (Sony E) | SEL2450G |
Sony FE 24-105mm f/4 G OSS Lens | SEL24105G |
Sony 12-24mm f/2.8 GM Lens | SEL1224GM |
Sony FE 16-25mm f/2.8 G Lens (Sony E) | SEL1625G |
Sony FE 35mm f/1.4 GM Lens | SEL35F14GM |
Sony FE 20mm F1.8 G Lens | SEL20F18G |
Sony FE 85mm f/1.8 Lens | SEL85F18 |
Sony FE 50mm f/1.4 GM Lens | SEL50F14GM |
Sony FE 16-35mm F/2.8 GM Lens | SEL1635GM |
Sony FE 100-400mm F/4.5-5.6 GM OSS Lens | SEL100400GM |
Sony FE 85mm f/1.4 GM II Lens | SEL85F14GM2 |
Sony FE 70-200mm f/4 Macro G OSS II Lens (Sony E) | SEL70200G2 |
Sony FE 85mm f/1.4 GM Lens | SEL85F14GM |
Sony SEL24240 24-240mm F3.5-6.3 OSS FE Mount Lens | SEL24240 |
Sony FE 24-70mm f/2.8 GM Lens | SEL2470GM |
Sony FE 35mm f/1.8 Lens | SEL35F18F |
Sony Alpha SEL2070G FE 20-70mm F4 G E Mount Lens | SEL2070G |
Sony FE 28-60mm f/4-5.6 Lens | SEL2860 |
Sony FE 135mm f/1.8 GM Lens | SEL135F18GM |
Sony FE 70-200mm f/2.8 GM OSS Lens | SEL70200GM |
Sony FE PZ 16-35mm f/4 G Lens | SELP1635G |
Sony FE 28-70mm f/2 GM Lens (Sony E) | SEL2870GM |
Sony FE 100mm f/2.8 STF GM OSS Lens | SEL100F28GM |
Sony Planar T* FE 50mm F/1.4 ZA Lens | SEL50F14Z |
Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens | SEL2470Z |
Sony SEL28F20 28mm F2.0 FE Mount Lens | SEL28F20 |
Sony FE 35/2.8 ZA Sonnar T* Lens | SEL35F28Z |
Sony Distagon T* FE 35mm f/1.4 ZA Lens | SEL35F14Z |
Sony FE 70-200mm f/4.0 G OSS Lens | SEL70200G |
Sony FE 12-24mm F/4 G Lens | SEL1224G |
Sony FE C 16-35mm T3.1 (F/2.8) G Lens for E-Mount | SL6291 |
Sony FE 300mm f/2.8 GM OSS Lens (Sony E) | SEL300F28GM |
Sony FE 70-300mm f/4.5-5.6 G OSS Lens | SEL70300G |
Redemption:
Discounts will be applied in-store or online, at point-of-purchase.
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Sony Alpha SEL24F28G 24mm F2.8 G FE Mount FF Lens Overview
Compact, superbly-built wide-angle prime lens
This wide-angle prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with superb build quality and intuitive operability. Easily carried anywhere, it's ideal for wide-angle shots of views that catch the eye. The fast, precise and quiet AF is ideal for shooting both stills and movies, ensuring capture of those vital moments.
A matching set of portable primes
This is one of our G Lens primes (sold separately), offering different focal lengths but the same external look, 49mm filter diameter, compact design, and layout. They're compact enough to carry all three so you're ready for great shots across a range of scenes and subjects, and the similar weight even makes gimbal rebalancing easy.
Intuitive, metal design and clear optics
The metal (aluminium) finish of the lens body and hood, plus the engraved focal length and aperture markings emphasise a superb build quality that provides user satisfaction. The ultra-compact lightweight design, the high image quality of the G Lens, the aperture ring and Linear Response MF deliver intuitive operability that makes shooting a pleasure.
Light for constant carrying and shooting
The mechanical design takes maximum advantage of state-of-the-art optics with an effective layout of three aspherical lens elements, and the short flange back unique to mirrorless cameras, to realise stunning compactness and a weight of only 162 g (5.8 oz). The lens is ideal for shooting scenery or snaps, or movie shooting with a gimbal, or selfie shooting using the wide angle of view. Mobility is delivered by the compact design that matches both full-frame and APS-C bodies.
High image quality from the latest optics
High image quality is realised by state-of-the-art optics using three aspherical elements and one ED (Extra-low Dispersion) glass element, delivering high resolution and suppressing colour fringing in all parts of the image. The aspherical elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field. The ED glass element suppresses chromatic aberration and effectively reduces colour fringing that is more likely to occur in the image periphery.
Beautiful natural bokeh
A 7-blade circular aperture is provided, with precise control of the spherical aberration that affects bokeh delivering the beautiful natural bokeh of the G Lens.
Double linear motors for fast, precise and quiet AF
Two linear motors deliver fast, precise AF with superb tracking performance that maximises camera body performance to capture decisive moments in street snaps and the like. The fast, precise and quiet AF with superb tracking performance is ideal for shooting movies as well as stills.
Excellent close-up performance
A minimum focus distance of 24 cm (0.79 ft) (AF) / 18 cm (0.59 ft) (MF) provides excellent close-up performance. Close-up shooting lets the subject stand out against a blurred background. With a wide 24mm angle of view, the lens is also ideal for selfie shooting with a gimbal or grip attached.
Metal finish and dust/moisture resistance
The metal (aluminium) exterior finish of the lens body and hood contributes to reliability through increased strength and durability. The design is also dust and moisture resistant, providing reliability in harsh outdoor shooting environments.
Customisable focus hold button
The focus hold button is customisable from the camera menu, and can be assigned a function that the user prefers. For example if the Eye AF function that automatically tracks human eyes is assigned, the fingers of the right hand that hold the camera can remain fixed while the left thumb operates Eye AF, for more stable holding.
Natural, linear manual focus response
Linear Response MF provides a direct response to subtle focus ring adjustments when focusing manually. Ring rotation translates linearly to a corresponding change in focus like a mechanical control, directly reflecting the intent of the photographer and allowing delicate focus adjustments.
Switchable aperture-ring click stops
The aperture ring provides the immediacy of operation that professionals seek for still and movie shooting. Click stops can be switched ON for tactile feedback when shooting stills, or OFF to suppress the clicks when shooting movies, for smooth and natural aperture adjustments in combination with the quiet linear motors. This is ideal for situations requiring silence like stage movie shooting.
Easy manual/auto focus switching
The "focus mode switch" supports comfortable shooting by enabling instant switching between AF and MF depending on shooting conditions.
Accepts a variety of filters
Despite its wide view angle, the lens accepts filters. Thanks to its internal focus, the front lens element does not rotate, allowing attachment of circular polarising filters for landscapes, ND filters for movies, etc., giving the user extra creative control.
36mm equivalent on APS-C bodies
This lens also balances well on APS-C bodies, providing a wide-angle focal length of 36mm (35mm full-frame format equivalent), useful for shooting a wide range of scenes including snapshots around town or mountain scenery. The lens is highly recommended for APS-C as well as full-frame users.
Internal focus for comfortable movie shooting
The internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a gimbal or grip attached.
Lens Specifications
- MOUNT
- Sony E-mount
- FORMAT
- 35mm full frame
- FOCAL-LENGTH (MM)
- 24
- FOCAL LENGTH (35MM) (APS-C)
- 36
- LENS GROUPS / ELEMENTS
- 7-8
- ANGLE OF VIEW (35MM)
- 84
- ANGLE OF VIEW (APS-C)
- 61
- MAXIMUM APERTURE (F)
- 2.8
- MINIMUM APERTURE (F)
- 22
- APERTURE BLADES
- 7
- CIRCULAR APERTURE
- Yes
- MINIMUM FOCUS DISTANCE
- 0.24 m (AF), 0.18 m (MF) (0.79 ft (AF), 0.59 ft (MF))
- MAXIMUM MAGNIFICATION RATIO (X)
- x 0.13 (AF),x 0.19 (MF)
- FILTER DIAMETER (MM)
- 49
- IMAGE STABILIZATION (STEADYSHOT)
- - (body-integrated)
- TELECONVERTER COMPATIBILITY (X1.4)
- -
- TELECONVERTER COMPATIBILITY (X2.0)
- -
- HOOD TYPE
- Round shape, bayonet type
Size & Weight
- DIMENSIONS (D X L)
- 68 x 45 mm (2-3/4 x 1-13/16 in.)
- WEIGHT
- 162 g (5.8 oz.)
- Hood (model): ALC-SH165
- Lens front cap: ALC-F49S
- Lens rear cap: ALC-R1EM
- Barcode: 52731
- UPC Barcode: 4548736130586
- Supplier Code: sl6262