Sony Trade-in Bonus Promotion
Trade-in any old camera or lens when you purchase a new Sony Mirrorless Camera or lens, and receive a BONUS 5% discount on the new Sony product via in-store redemption.
Example:
Lens that you want to purchase is $2000, and we valued your trade-in item @ $500, then the total to pay will be $2000 (New Lens) - $500 (tradei-n) - $2000 x 5% (bonus discount) = $1400 (final amount)
Please come to the store or contact us for any questions!
-----------------
Sony Full-Frame Lens Bundle Discount Promotion
Promotion overview:
Purchase a Sony Full-Frame Camera Body and receive a 10% discount on an eligible Sony Full-Frame lens (not the camera body), applied automatically at checkout, both in-store and online.
Eligible Full-Frame Cameras:
| SKU | Camera Name |
| ILCE7CM2B | Sony a7C II Mirrorless Camera (Black) |
| ILCE7CM2S | Sony a7C II Mirrorless Camera (Silver) |
| ILCE7CR | Sony a7CR Mirrorless Camera (Black) |
| ILCE7M3B | Sony Alpha a7 III Mirrorless Digital Camera (Body Only) |
| ILCE7M4B | Sony a7 IV Mirrorless Full-Frame Camera (Body Only) |
| ILCE7RM5B | Sony a7R V Mirrorless Camera 61MP FULL FRAME |
| ILCE7SM3B | Sony Alpha a7S III Mirrorless Digital Camera (Body Only) |
| ILCE9M3B | Sony a9 III Mirrorless Camera Body Only |
| ZVE1B | Sony ZV-E1 Mirrorless Camera |
| ILMEFX3 | Sony FX3 Full-Frame Cinema Line Camera Body Only |
| ILME-FX6V | Sony FX6 Full-Frame Cinema Camera Body Only |
Full-Frame Lenses with Discount:
(Excluding 400mm and 600mm GM lenses)
| Eligible Full-Frame Lens | SKU |
| Sony FE 200-600mm F5.6-6.3 G OSS Lens | SEL200600G |
| Sony FE 90mm f/2.8 Macro G OSS Lens | SEL90M |
| Sony FE 24-70mm F2.8 GM II Lens | SEL2470GM2 |
| Sony FE 70-200mm f/2.8 GM OSS II Lens | SEL70200GM2 |
| Sony FE 16-35mm f/2.8 GM II Lens (Sony E) | SEL1635GM2 |
| Sony Alpha 40mm F2.5 G FE Mount FF Lens SEL40F25G | SEL40F25G |
| Sony FE 50mm f/1.2 GM Lens | SEL50F12GM |
| Sony FE 50mm F/2.8 Macro Lens | SEL50M28 |
| Sony FE 55mm f/1.8 ZA Sonnar T* Lens | SEL55F18Z |
| Sony FE 50mm f/1.8 Lens | SEL50F18F |
| Sony Vario-Tessar T* FE 16-35mm F4 ZA OSS Lens | SEL1635Z |
| Sony FE 24mm f/1.4 GM Lens | SO2414GM |
| Sony Alpha 50mm F2.5 G FE Mount FF Lens SEL50F25G | SEL50F25G |
| Sony Alpha 24mm F2.8 G FE Mount FF Lens SEL24F28G | SEL24F28G |
| Sony FE 14mm f/1.8 GM Lens | SEL14F18GM |
| Sony FE 24-50mm f/2.8 G Lens (Sony E) | SEL2450G |
| Sony FE 24-105mm f/4 G OSS Lens | SEL24105G |
| Sony 12-24mm f/2.8 GM Lens | SEL1224GM |
| Sony FE 16-25mm f/2.8 G Lens (Sony E) | SEL1625G |
| Sony FE 35mm f/1.4 GM Lens | SEL35F14GM |
| Sony FE 20mm F1.8 G Lens | SEL20F18G |
| Sony FE 85mm f/1.8 Lens | SEL85F18 |
| Sony FE 50mm f/1.4 GM Lens | SEL50F14GM |
| Sony FE 16-35mm F/2.8 GM Lens | SEL1635GM |
| Sony FE 100-400mm F/4.5-5.6 GM OSS Lens | SEL100400GM |
| Sony FE 85mm f/1.4 GM II Lens | SEL85F14GM2 |
| Sony FE 70-200mm f/4 Macro G OSS II Lens (Sony E) | SEL70200G2 |
| Sony FE 85mm f/1.4 GM Lens | SEL85F14GM |
| Sony SEL24240 24-240mm F3.5-6.3 OSS FE Mount Lens | SEL24240 |
| Sony FE 24-70mm f/2.8 GM Lens | SEL2470GM |
| Sony FE 35mm f/1.8 Lens | SEL35F18F |
| Sony Alpha SEL2070G FE 20-70mm F4 G E Mount Lens | SEL2070G |
| Sony FE 28-60mm f/4-5.6 Lens | SEL2860 |
| Sony FE 135mm f/1.8 GM Lens | SEL135F18GM |
| Sony FE 70-200mm f/2.8 GM OSS Lens | SEL70200GM |
| Sony FE PZ 16-35mm f/4 G Lens | SELP1635G |
| Sony FE 28-70mm f/2 GM Lens (Sony E) | SEL2870GM |
| Sony FE 100mm f/2.8 STF GM OSS Lens | SEL100F28GM |
| Sony Planar T* FE 50mm F/1.4 ZA Lens | SEL50F14Z |
| Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens | SEL2470Z |
| Sony SEL28F20 28mm F2.0 FE Mount Lens | SEL28F20 |
| Sony FE 35/2.8 ZA Sonnar T* Lens | SEL35F28Z |
| Sony Distagon T* FE 35mm f/1.4 ZA Lens | SEL35F14Z |
| Sony FE 70-200mm f/4.0 G OSS Lens | SEL70200G |
| Sony FE 12-24mm F/4 G Lens | SEL1224G |
| Sony FE C 16-35mm T3.1 (F/2.8) G Lens for E-Mount | SL6291 |
| Sony FE 300mm f/2.8 GM OSS Lens (Sony E) | SEL300F28GM |
| Sony FE 70-300mm f/4.5-5.6 G OSS Lens | SEL70300G |
Redemption:
Discounts will be applied in-store or online, at point-of-purchase.
-----------------
PRODUCT HIGHLIGHTS
- E-Mount Lens/Full-Frame Format
- Aperture Range: f/4 to f/22
- Four Aspherical Elements
- One Super ED and Three ED Elements
- Nano AR Coating
- Direct Drive Super Sonic Wave AF Motor
- Focus Hold Button; AF/MF Switch
- Dust and Moisture-Resistant Construction
- Seven-Bladed Rounded Diaphragm
Ultra wide and versatile, the FE 12-24mm f/4 G Lens from Sony is a flexible zoom lens for full-frame Sony E-mount mirrorless cameras, characterized by its constant f/4 maximum aperture. Benefitting the wide field of view is a sophisticated optical design that incorporates aspherical and low dispersion glass elements to control both spherical and chromatic aberrations for improved sharpness and clarity. A Nano AR Coating has also been applied to individual elements to reduce surface reflections, flare, and ghosting for greater contrast and color fidelity when working in bright, backlit situations.
In addition to the optical attributes, this lens is also distinguished by a Direct Drive SSM autofocus system, which benefits both stills and video application with its quick, quiet, and precise performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button and AF/MF switch.
- Ultra wide-angle zoom designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C models where it provides an 18-36mm equivalent focal length range.
- Constant f/4 maximum aperture offers consistent performance throughout the zoom range.
- Four aspherical elements are featured in the optical design to control spherical aberrations in order to produce a high degree of sharpness while also limiting distortion.
- One Super ED and three ED elements are used to suppress chromatic aberrations and color fringing for improved clarity and color accuracy.
- A Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.
- A Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.
- A dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.
| Features | |
|---|---|
| Autofocus | Yes |
| Physical | |
|---|---|
| Filter Thread | None |
| Dimensions (DxL) | Approx. 3.43 x 4.62" (87 x 117.4 mm) |
| Weight | 1.24 lb (565 g) |
Sony FE 12-24mm f/4 G Lens
Front Lens Cap
ALC-R1EM Rear Lens Cap
Lens Case
- Barcode: 28534
- UPC Barcode: 4548736058378
- Supplier Code: SL6252