Sony Enhanced Lens Bundle Promotion
Bundle & Save by purchasing a selected Sony camera and an eligible lens in the same transaction. Up to four (4) lenses can be claimed per transaction.
The discount for this kit will be automatically applied in the cart.
Please note that this offer cannot be used in conjunction with any other lens attachment promotion.
| Eligible Cameras | Code |
| Sony a1 II Mirrorless Camera | ILCE1M2B |
| Sony FX6 Full-Frame Cinema Camera (Body Only) | ILME-FX6V |
| Sony A1 Mirrorless Camera Body | ILCE1B |
| Sony a7R VI Mirrorless Camera | ILCE7RM6B |
| Sony FX3A Full-Frame Cinema Camera | ILMEFX3A |
| Sony a7S III Mirrorless Camera | ILCE7SM3B |
| Sony FX2 Digital Cinema Camera with XLR Handle Unit | ILMEFX2 |
| Sony a7R V Mirrorless Camera 61MP Full Frame | ILCE7RM5B |
| Sony a7 V Mirrorless Camera | ILCE7M5B |
| Sony a7CR Mirrorless Camera (Black) | ILCE7CRB |
| Sony a7 IV Mirrorless Full-Frame Camera (Body Only) | ILCE7M4B |
| Sony ZV-E1 Mirrorless Camera (Black) | ZVE1B |
| Sony a7C II Mirrorless Camera (Black) | ILCE7CM2B |
| Sony a7C II Mirrorless Camera (Silver) | ILCE7CM2S |
| Sony Alpha a7 III Mirrorless Digital Camera (Body Only) | SD5030 |
| Eligible Lenses | Code | Bonus |
| Sony FE 200-600mm F5.6-6.3 G OSS Lens | SEL200600G | $400 |
| Sony FE PZ 16-35mm f/4 G Lens | SELP1635G | $400 |
| Sony FE 100-400mm f/4.5-5.6 GM OSS Lens | SEL100400GM | $450 |
| Sony FE 100mm f/2.8 Macro GM Lens (Sony E) | SEL100M28GM | $450 |
| Sony FE 14mm f/1.8 GM Lens | SEL14F18GM | $450 |
| Sony FE 16-35mm f/2.8 GM II Lens (Sony E) | SEL1635GM2 | $450 |
| Sony FE 24-70mm f/2.8 GM II Lens (Sony E) | SEL2470GM2 | $450 |
| Sony FE 28-70mm f/2 GM Lens (Sony E) | SEL2870GM | $450 |
| Sony FE 35mm f/1.4 GM Lens | SEL35F14GM | $450 |
| Sony FE 50-150mm f/2 GM Lens (Sony E) | SEL50150GM | $450 |
| Sony FE 50mm f/1.2 GM Lens | SEL50F12GM | $450 |
| Sony FE 50mm f/1.4 GM Lens | SEL50F14GM | $450 |
| Sony FE 70-200mm f/2.8 GM OSS II Lens | SEL70200GM2 | $450 |
| Sony FE 85mm f/1.4 GM II Lens | SEL85F14GM2 | $450 |
Purchase period:
1 August to 15 September 2026
Redemption Page:
Lens Bundle Discount will be given to the customer at point-of-purchase via in-store or online.
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Sony Trade-in Bonus Promotion
Trade in any old camera and save on a NEW Sony interchangeable-lens cameras (Full-frame or APS-C)!
When you trade in any old camera towards a new Sony camera body, you’ll get:
• The full trade-in value of your old camera, plus
• An extra 5% off our advertised price of the new Sony camera.
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Overview
The Sony a7S III Mirrorless Camera Starter Kit delivers unmatched low-light capability, advanced 4K performance, high-speed autofocus, and professional-grade dynamic range. Featuring a redesigned 12.1MP Exmor R BSI CMOS sensor and the BIONZ XR processor, the a7S III offers UHD 4K recording up to 120p, internal 10-bit 4:2:2 recording, 16-bit raw output, greatly reduced rolling shutter, faster readout speeds, and optimized performance for filmmakers, hybrid creators, and professionals requiring reliability and uncompromising image quality. This starter kit includes an additional NP-FZ100 battery and a 128GB SD card for extended shooting.
Core Features
- 12MP Exmor R BSI full-frame sensor
- UHD 4K recording up to 120p
- 10-bit 4:2:2 internal recording
- 16-bit raw output via HDMI
- 759-point Fast Hybrid AF
- 9.44m-dot QXGA OLED EVF
- 3.0" vari-angle touchscreen LCD
- 5-axis SteadyShot INSIDE stabilization
- Dual CFexpress Type A / SD card slots
- Extended ISO 40–409600
Sensor and Processing
12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Processor
A redesigned 12.1MP full-frame CMOS sensor features a back-illuminated Exmor RS design for improved clarity, reduced noise, and exceptional sensitivity with ISO 80–102400 (extended ISO 40–409600). The updated architecture provides up to 2× faster readout speeds and, combined with the BIONZ XR processor, reduces rolling shutter by up to 3× and provides 8× faster overall performance.
The sensor and processor combination also enables up to 14 stops of dynamic range for stills and approximately 15 stops for video. Continuous shooting reaches up to 10 fps for up to 1000 uncompressed raw images.
Video Capabilities
UHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording
UHD 4K recording up to 120p is achieved with full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is supported in all modes, and 16-bit raw output is available from the full-size HDMI Type A port. The camera supports XAVC HS (H.265), XAVC S, and XAVC S-I ALL-Intra codecs with bitrates reaching 600 Mb/s.
Recording Flexibility
High-speed 120 fps enables 4× or 5× slow motion at playback rates of 30p or 24p. Full HD recording extends slow-motion capability up to 240 fps. The camera has no recording time limits and features an enhanced heat-dissipating structure enabling approx. 60 minutes of 4K60p capture.
Advanced Color Control
S-Cinetone provides cinematic rendering based on Sony’s Cinema Line. S-Log2 and S-Log3 offer expanded dynamic range, delivering up to 1300% more dynamic range than traditional REC709 for flexible grading.
Autofocus and Image Stabilization
Fast Hybrid AF System
759 phase-detection points and 425 contrast-detection points cover 92% of the image area. Real-time Tracking and Real-time Eye AF (for humans and animals) ensure stable focus. The AF system is functional in all video modes with sensitivity down to -6 EV. Controls include a seven-step AF Transition Speed and five-step AF Subject Shift Sensitivity.
5-Axis SteadyShot INSIDE Stabilization
Provides up to 5.5 stops of correction for pitch, yaw, roll, and horizontal/vertical shift. Active IS enhances stabilization for video and handheld workflows.
Body Design and Handling
QXGA OLED Tru-Finder EVF
9.44m-dot resolution, 0.9× magnification, 25mm eye point, 41° field of view, and a 120 fps display mode. A fluorine coating resists smudging and supports easy cleaning.
3.0" Vari-Angle Touchscreen LCD
The articulating touchscreen enables flexible high, low, and front-facing shooting positions. The updated menu system improves usability for photo and video operations.
Dual Media Slots
Both card slots support CFexpress Type A and SD UHS-II media, allowing overflow, backup, or file-type sorting.
Durable Magnesium Alloy Construction
The body is fully weather-sealed and features reinforced structural points and an improved grip design for extended comfort.
Battery Performance
Powered by the NP-FZ100 battery, providing approximately 510 shots with the EVF or 600 shots with the LCD, and up to 95 minutes of continuous video.
Connectivity
Ports
Includes full-size HDMI A, USB-C (USB 3.2 Gen 1), micro-USB, headphone and microphone ports, and a Multi Interface Shoe for digital audio (compatible with ECM-B1M & XLR-K3M).
Wireless Connectivity
Dual-band Wi-Fi (2.4/5 GHz) enables wireless tethering, remote control, and image transfer. USB-C supports wired LAN adapters for FTP uploading, remote shooting, and high-speed connection to Imaging Edge Mobile.
