Sony FE C 16-35mm T3.1 (F/2.8) G Lens for E-Mount + Lens Bundle Discount and Trade-in Bonus

Sony Trade-in Bonus Promotion

Trade-in any old camera or lens when you purchase a new Sony Mirrorless Camera or lens, and receive a BONUS 5% discount on the new Sony product via in-store redemption.

Example:
Lens that you want to purchase is $2000, and we valued your trade-in item @ $500, then the total to pay will be $2000 (New Lens) - $500 (tradei-n) - $2000 x 5% (bonus discount) = $1400 (final amount)

Please come to the store or contact us for any questions!

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Sony Full-Frame Lens Bundle Discount Promotion

Promotion overview: 
Purchase a Sony Full-Frame Camera Body and receive a 10% discount on an eligible Sony Full-Frame lens (not the camera body), applied automatically at checkout, both in-store and online. 

Eligible Full-Frame Cameras:

Full-Frame Lenses with Discount:
(Excluding 400mm and 600mm GM lenses)

Redemption:
Discounts will be applied in-store or online, at point-of-purchase. 

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Overview

Cinematic images with beautiful bokeh 

Experience beautiful cinematic images, with excellent corner-to-corner resolution and consistent T3.1 (F2.8) large aperture from wide to telephoto for stunning background bokeh effects.

Responsive manual control for content creators 

Adjust focus, zoom and iris with smooth, consistent precision. Enjoy fine control over realising your artistic vision with large-format sensor cameras such as the PXW-FX9 and VENICE.

Shoot with extra intelligence 

Enjoy smart functions unique to Sony’s E-mount lens system, including AF (autofocus) support, servo zoom and zoom/iris/focus control from your camera, remote or smartphone, allowing cinematographers to concentrate on composition and focus without touching lens rings.*

* Requires compatible cameras, remote controllers, smartphones and mobile apps.

Features

Unlimited expression for content creators 

Explore new artistic possibilities and precise creative control with Cinema Lens Series – the refined expression of Sony’s technological expertise for uncompromising content creators. This wide angle zoom lens is optimised for digital cinematography, documentary production and other premium content produced with full-frame cameras such as the FX9 and VENICE.

 Advanced optical design 

Two XA (Extreme Aspherical) lens elements and three aspheric elements minimise distortion, curvature and astigmatism. Two ED (Extra-low Dispersion) glass elements suppress colour distortion, while an advanced nano AR (Anti Reflection) coating on optical surfaces drastically reduces flare and ghosting. The floating focus mechanism is optimised for motion picture applications, ensuring outstanding resolution and very low distortion at any shooting distance.

Smooth, natural bokeh

An ideal partner for the full-frame sensor of Sony’s acclaimed FX9 and VENICE cameras, the consistent T3.1 (F2.8) large aperture and circular 11-blade aperture of the SELC1635G lets professional cinematographers enjoy shallow depth of field and the creation of beautifully smooth bokeh (background defocus) effects.

Precise, responsive manual focus 

Linear Response MF enables smooth, lag-free manual focus, allowing DoPs and camera operators to adjust focus accurately and intuitively. The focus ring offers a 120deg large angle of rotation for finer control, with distance scale markers for consistent focus reset during multiple takes. For complete creative control to suit any user including photographers who are used to shooting stills, SELC1635G also offers reversible zoom ring rotation, modes switchable between AF/MF and Full manual, and the option to engage ‘click stops’, providing tactile feedback for precise adjustments of the aperture ring. When the click stops are disengaged, the aperture ring moves smoothly and quietly.

More options for content creators 

The SELC1635G has a 0.8mm pitch gear and 114mm lens diameter, which is regarded as the industry standard in cinematography, providing compatibility with a wide range of accessories include matte boxes and follow focus systems.

Detachable servo zoom 

The included servo unit provides comfortable fingertip control for smooth, gradual zooms suitable for a slow moving drama or promotional video. Servo and Manual control are switchable by the button on the lens unit, and while set to servo, you can control zoom via camera’s handle or grip zoom. Also, the servo can be detached if preferred, making the lens lighter and more portable.

Fast, accurate AF and AE 

The SELC1635G fully supports the Enhanced Hybrid phase/contrast detection autofocus (AF) and Auto Exposure (AE) capabilities of the FX9 full-frame camera. This breakthrough technology allows you to concentrate on framing while the camera and lens work seamlessly together to maintain focus on subjects with shallow depth of field.