Sony Lens Bundle and Trade-in Bonus Promotion

Two Sony offers run all the time at Photogear, and they can be combined: trade in and save an extra 5%, and save up to $200 on each Sony lens you buy with a Sony camera.

Sony Trade-in Bonus: extra 5% off

  • Trade in your old camera (any brand) and get its full trade-in value, plus an extra 5% off our advertised price of an eligible new Sony camera (full-frame Alpha or Cinema Line).
  • Trade in your old lens (any brand) and get the same extra 5% off an eligible new Sony full-frame G or G Master lens.
  • One bonus per item traded in. For a kit, the 5% applies to the camera body price.
  • How it's applied: the trade-in bonus is not taken off automatically. Our team applies it by hand once we have inspected your trade-in gear, in store or when your gear arrives.
  • Not sure what your gear is worth? See How to Trade-In or bring it in store.

Sony Lens Bundle Bonus: save up to $200 per lens

Buy an eligible Sony camera and save on each eligible Sony lens bought in the same transaction, up to 4 lenses per camera body.

How it's applied: online, the saving comes off automatically at checkout when the camera and lens are in the same cart. In store, it's taken off at the counter. Camera kits that already include an eligible Sony lens get that lens's saving at checkout too.

LensSaving per lens
Sony G Master (GM) full-frame lens$200
Sony G full-frame lens$150
Sony G APS-C lens$75

Stack them

Trade in a camera and a lens, and buy an eligible camera and lens: you get 5% off the camera, 5% off the lens, and the lens bundle saving on the lens.

Eligible cameras

Full-frame Alpha (trade-in bonus and lens bundle)

Cinema Line (trade-in bonus and lens bundle)

APS-C, including FX30 (lens bundle on all eligible G and G Master lenses; no trade-in bonus)

Kits that include an eligible camera body qualify too.

Eligible lenses

G Master (GM): save $200 with a camera, trade-in bonus eligible

G full-frame: save $150 with a camera, trade-in bonus eligible

G APS-C: save $75 with a camera

Terms

  • Trade-in values are set by Photogear after inspecting your gear. The trade-in bonus applies to eligible new products bought at the same time as the trade-in.
  • The lens bundle saving needs an eligible camera and lens in the same transaction, and applies to up to 4 eligible lenses per camera body.
  • Not included: the FE 400mm f/2.8 GM and FE 600mm f/4 GM, pre-order deposits, and pre-loved or ex-demo products.
  • New products only, while stocks last. Photogear may change or end these offers at any time.
  • Questions? Contact us or ask in store.