Sony Trade-in Bonus Promotion
Trade-in any old camera or lens when you purchase a new Sony Mirrorless Camera or lens, and receive a BONUS 5% discount on the new Sony product via in-store redemption.
Example:
Lens that you want to purchase is $2000, and we valued your trade-in item @ $500, then the total to pay will be $2000 (New Lens) - $500 (tradei-n) - $2000 x 5% (bonus discount) = $1400 (final amount)
Please come to the store or contact us for any questions!
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Sony Full-Frame Lens Bundle Discount Promotion
Promotion overview:
Purchase a Sony Full-Frame Camera Body and receive a 10% discount on an eligible Sony Full-Frame lens (not the camera body), applied automatically at checkout, both in-store and online.
Eligible Full-Frame Cameras:
SKU | Camera Name |
ILCE7CM2B | Sony a7C II Mirrorless Camera (Black) |
ILCE7CM2S | Sony a7C II Mirrorless Camera (Silver) |
ILCE7CR | Sony a7CR Mirrorless Camera (Black) |
ILCE7M3B | Sony Alpha a7 III Mirrorless Digital Camera (Body Only) |
ILCE7M4B | Sony a7 IV Mirrorless Full-Frame Camera (Body Only) |
ILCE7RM5B | Sony a7R V Mirrorless Camera 61MP FULL FRAME |
ILCE7SM3B | Sony Alpha a7S III Mirrorless Digital Camera (Body Only) |
ILCE9M3B | Sony a9 III Mirrorless Camera Body Only |
ZVE1B | Sony ZV-E1 Mirrorless Camera |
ILMEFX3 | Sony FX3 Full-Frame Cinema Line Camera Body Only |
ILME-FX6V | Sony FX6 Full-Frame Cinema Camera Body Only |
Full-Frame Lenses with Discount:
(Excluding 400mm and 600mm GM lenses)
Eligible Full-Frame Lens | SKU |
Sony FE 200-600mm F5.6-6.3 G OSS Lens | SEL200600G |
Sony FE 90mm f/2.8 Macro G OSS Lens | SEL90M |
Sony FE 24-70mm F2.8 GM II Lens | SEL2470GM2 |
Sony FE 70-200mm f/2.8 GM OSS II Lens | SEL70200GM2 |
Sony FE 16-35mm f/2.8 GM II Lens (Sony E) | SEL1635GM2 |
Sony Alpha 40mm F2.5 G FE Mount FF Lens SEL40F25G | SEL40F25G |
Sony FE 50mm f/1.2 GM Lens | SEL50F12GM |
Sony FE 50mm F/2.8 Macro Lens | SEL50M28 |
Sony FE 55mm f/1.8 ZA Sonnar T* Lens | SEL55F18Z |
Sony FE 50mm f/1.8 Lens | SEL50F18F |
Sony Vario-Tessar T* FE 16-35mm F4 ZA OSS Lens | SEL1635Z |
Sony FE 24mm f/1.4 GM Lens | SO2414GM |
Sony Alpha 50mm F2.5 G FE Mount FF Lens SEL50F25G | SEL50F25G |
Sony Alpha 24mm F2.8 G FE Mount FF Lens SEL24F28G | SEL24F28G |
Sony FE 14mm f/1.8 GM Lens | SEL14F18GM |
Sony FE 24-50mm f/2.8 G Lens (Sony E) | SEL2450G |
Sony FE 24-105mm f/4 G OSS Lens | SEL24105G |
Sony 12-24mm f/2.8 GM Lens | SEL1224GM |
Sony FE 16-25mm f/2.8 G Lens (Sony E) | SEL1625G |
Sony FE 35mm f/1.4 GM Lens | SEL35F14GM |
Sony FE 20mm F1.8 G Lens | SEL20F18G |
Sony FE 85mm f/1.8 Lens | SEL85F18 |
Sony FE 50mm f/1.4 GM Lens | SEL50F14GM |
Sony FE 16-35mm F/2.8 GM Lens | SEL1635GM |
Sony FE 100-400mm F/4.5-5.6 GM OSS Lens | SEL100400GM |
Sony FE 85mm f/1.4 GM II Lens | SEL85F14GM2 |
Sony FE 70-200mm f/4 Macro G OSS II Lens (Sony E) | SEL70200G2 |
Sony FE 85mm f/1.4 GM Lens | SEL85F14GM |
Sony SEL24240 24-240mm F3.5-6.3 OSS FE Mount Lens | SEL24240 |
Sony FE 24-70mm f/2.8 GM Lens | SEL2470GM |
Sony FE 35mm f/1.8 Lens | SEL35F18F |
Sony Alpha SEL2070G FE 20-70mm F4 G E Mount Lens | SEL2070G |
Sony FE 28-60mm f/4-5.6 Lens | SEL2860 |
Sony FE 135mm f/1.8 GM Lens | SEL135F18GM |
Sony FE 70-200mm f/2.8 GM OSS Lens | SEL70200GM |
Sony FE PZ 16-35mm f/4 G Lens | SELP1635G |
Sony FE 28-70mm f/2 GM Lens (Sony E) | SEL2870GM |
Sony FE 100mm f/2.8 STF GM OSS Lens | SEL100F28GM |
Sony Planar T* FE 50mm F/1.4 ZA Lens | SEL50F14Z |
Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens | SEL2470Z |
Sony SEL28F20 28mm F2.0 FE Mount Lens | SEL28F20 |
Sony FE 35/2.8 ZA Sonnar T* Lens | SEL35F28Z |
Sony Distagon T* FE 35mm f/1.4 ZA Lens | SEL35F14Z |
Sony FE 70-200mm f/4.0 G OSS Lens | SEL70200G |
Sony FE 12-24mm F/4 G Lens | SEL1224G |
Sony FE C 16-35mm T3.1 (F/2.8) G Lens for E-Mount | SL6291 |
Sony FE 300mm f/2.8 GM OSS Lens (Sony E) | SEL300F28GM |
Sony FE 70-300mm f/4.5-5.6 G OSS Lens | SEL70300G |
Redemption:
Discounts will be applied in-store or online, at point-of-purchase.
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PRODUCT HIGHLIGHTS
- E-Mount Lens/Full-Frame Format
- Aperture Range: f/1.4 to f/16
- One AA Element & One Aspherical Element
- One Extra-Low Dispersion Element
- Zeiss T* Anti-Reflective Coating
- Ring Drive Super Sonic Wave Motor System
- Physical Aperture Ring; De-Click Switch
- AF/MF Switch; Internal Focus
- Dust- & Moisture-Resistant Construction
- Eleven-Blade Circular Diaphragm
With its normal perspective, fast maximum aperture, and high-end design, the Planar T* FE 50mm f/1.4 ZA Lens from Sony is easy to see as a go-to standard optic for full-frame E-mount shooters. Starting off with the fast f/1.4 maximum aperture, photographers and videographers will enjoy exceptional low-light performance along with the ability to create shallow depth-of field effects. The Zeiss Planar optical design benefits users by providing an almost distortion-free image, while the incorporation of one Advanced Aspherical, one aspherical, and one extra-low dispersion element work to minimize spherical and chromatic aberrations. On top of that, the legendary Zeiss T* anti-reflective coating combats flare and ghosting for crisp, clear imagery.
Performance is top notch as well with speedy autofocus provided by a ring drive Super Sonic Wave Motor (SSM) system. An AF/MF switch is provided for quickly changing between the modes and an internal focus design maintains overall lens length during use. A physical aperture ring is present on the lens which can be de-clicked at the flip of a switch, making this a great option for video in addition to stills. An eleven-blade circular diaphragm further improves image quality by ensuring smooth bokeh at a wide range of aperture settings. Additionally, a dust and moisture-resistant construction will keep you working even in less than ideal environments.
- Based on the Zeiss Planar optical concept, this lens works with a 12-element in 9-group design that helps to reduce spherical aberration and distortion for a flat image plane.
- A normal-length prime designed for full-frame E-mount mirrorless cameras, this 50mm f/1.4 is also compatible with APS-C models where it will provide a 75mm equivalent focal length.
- Fast f/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.
- Zeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.
- One AA and one aspherical element are incorporated into the optical design for effective control over astigmatism, field curvature, coma, and other spherical aberrations.
- One extra-low dispersion element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.
- A ring drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.
- Manual aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.
- Rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.
- Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.
Features | |
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Image Stabilization | No |
Autofocus | Yes |
Physical | |
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Filter Thread | Front: 72 mm |
Dimensions (DxL) | Approx. 3.29 x 4.25" (83.5 x 108 mm) |
Weight | 27.44 oz (778 g) |
Packaging Info | |
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Package Weight | 2.6 lb |
Box Dimensions (LxWxH) | 7.6 x 4.9 x 4.7" |
- Sony Planar T* FE 50mm f/1.4 ZA Lens
- ALC-F72S 72mm Front Lens Cap
- R1EM Rear Lens Cap for E-Mount Lenses (Dark Gray)
- ALC-SH143 Lens Hood
- Lens Case
- Barcode: 27661
- UPC Barcode: 4548736028371
- Supplier Code: SL6274