Sony Enhanced Lens Bundle Promotion
Bundle & Save by purchasing a selected Sony camera and an eligible lens in the same transaction. Up to four (4) lenses can be claimed per transaction.
Please note that this offer cannot be used in conjunction with any other lens attachment promotion.
| Eligible Cameras | Code |
| Sony a1 II Mirrorless Camera | ILCE1M2B |
| Sony FX6 Full-Frame Cinema Camera (Body Only) | ILME-FX6V |
| Sony A1 Mirrorless Camera Body | ILCE1B |
| Sony a7R VI Mirrorless Camera | ILCE7RM6B |
| Sony FX3A Full-Frame Cinema Camera | ILMEFX3A |
| Sony a7S III Mirrorless Camera | ILCE7SM3B |
| Sony FX2 Digital Cinema Camera with XLR Handle Unit | ILMEFX2 |
| Sony a7R V Mirrorless Camera 61MP Full Frame | ILCE7RM5B |
| Sony a7 V Mirrorless Camera | ILCE7M5B |
| Sony a7CR Mirrorless Camera (Black) | ILCE7CRB |
| Sony a7 IV Mirrorless Full-Frame Camera (Body Only) | ILCE7M4B |
| Sony ZV-E1 Mirrorless Camera (Black) | ZVE1B |
| Sony a7C II Mirrorless Camera (Black) | ILCE7CM2B |
| Sony a7C II Mirrorless Camera (Silver) | ILCE7CM2S |
| Sony Alpha a7 III Mirrorless Digital Camera (Body Only) | SD5030 |
| Eligible Lenses | Code | Bonus |
| Sony FE 200-600mm F5.6-6.3 G OSS Lens | SEL200600G | $400 |
| Sony FE PZ 16-35mm f/4 G Lens | SELP1635G | $400 |
| Sony FE 100-400mm f/4.5-5.6 GM OSS Lens | SEL100400GM | $450 |
| Sony FE 100mm f/2.8 Macro GM Lens (Sony E) | SEL100M28GM | $450 |
| Sony FE 14mm f/1.8 GM Lens | SEL14F18GM | $450 |
| Sony FE 16-35mm f/2.8 GM II Lens (Sony E) | SEL1635GM2 | $450 |
| Sony FE 24-70mm f/2.8 GM II Lens (Sony E) | SEL2470GM2 | $450 |
| Sony FE 28-70mm f/2 GM Lens (Sony E) | SEL2870GM | $450 |
| Sony FE 35mm f/1.4 GM Lens | SEL35F14GM | $450 |
| Sony FE 50-150mm f/2 GM Lens (Sony E) | SEL50150GM | $450 |
| Sony FE 50mm f/1.2 GM Lens | SEL50F12GM | $450 |
| Sony FE 50mm f/1.4 GM Lens | SEL50F14GM | $450 |
| Sony FE 70-200mm f/2.8 GM OSS II Lens | SEL70200GM2 | $450 |
| Sony FE 85mm f/1.4 GM II Lens | SEL85F14GM2 | $450 |
Purchase period:
1 August to 15 September 2026
Redemption Page:
Lens Bundle Discount will be given to the customer at point-of-purchase via in-store or online.
Sony Trade-in Bonus Promotion
The Sony a7CR Mirrorless Camera (Black) packs the 61MP full-frame sensor and BIONZ XR processor from the flagship a7R V into Sony's most compact full-frame body, putting professional-grade resolution and image quality into a form factor built for all-day, everyday carry. It suits photographers who want high-resolution stills without the bulk of a larger body, from travel and street shooters to studio and location professionals who need to travel light. A robust magnesium alloy chassis with dust and moisture seals backs up the compact design, while next-generation AI-based autofocus, in-body stabilization, and 10-bit 4K video round out a camera built to handle stills and video work in one body. A 61MP full-frame Exmor R CMOS sensor pairs with the BIONZ XR processor for high resolution alongside low noise and a wide 15-stop dynamic range. The combination supports up to 8 fps shooting with the mechanical shutter and 7 fps with the electronic shutter at full resolution with continuous AF/AE, and JPEG-only bursts can run past 1000 frames. A copper wiring layer speeds up data transmission for 14-bit stills with a native sensitivity range of ISO 100 to 32000, expandable to ISO 50 to 102400. This compositing mode goes beyond the sensor's native resolution by combining sensor-shift stabilization with 16 consecutive exposures, capturing approximately 240.8MP of image information for greater colour accuracy and detail than a single exposure allows. The result is a composite image size of 19,008 x 12,672 pixels, merged in post-production using Sony's Imaging Edge software suite. A dedicated AI Processing Unit drives more intelligent subject tracking and recognition on top of the camera's hybrid AF system. Real-time Recognition AF covers seven selectable subject types, and improved communication between body and lens delivers more stable framing before a shot is taken. A pixel-level 5-axis optical image stabilization system counters five types of handheld camera shake, algorithmically tuned for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between body and lens for more stable framing before a shot, letting you confidently use any lens, including adapted lenses, without blur from camera shake.Overview
61MP Sensor with BIONZ XR Processing
240.8MP Pixel Shift Multi Shooting
AI-Based Autofocus and Subject Recognition
693-Point Fast Hybrid AF
AF Tools for Video
7 Stops of In-Body Stabilization
10-Bit 4K60p Video Recording
Body Design and Connectivity
Imaging
| Lens Mount | Sony E |
| Sensor Resolution | Effective: 61 Megapixel (9504 x 6336) Actual: 62.5 Megapixel |
| Image Sensor | 35.7 x 23.8 mm (Full-Frame) CMOS |
| Sensor Crop (Full-Frame Equivalent) | Crop Factor: 1x Additional Modes: 1.5x (Additional Crop Occurs in Select Video Modes) |
| Image Stabilization | Sensor-Shift, 5-Axis |
| Capture Type | Stills & Video |
| Shutter Type | Mechanical Focal Plane Shutter and Electronic Rolling Shutter |
| Shutter Speed | Electronic Shutter: 1/8000 to 30 Seconds (1/8000 to 1 Second in Movie Mode) Mechanical Shutter: 1/4000 to 30 Seconds |
| Bulb/Time Mode | Bulb Mode |
| ISO Sensitivity | Photo — Native (Manual): 100 to 32,000 (Extended: 50 to 102,400); Native (Auto): 100 to 12,800 Video — Native (Manual): 100 to 32,000; Native (Auto): 100 to 12,800 |
| Metering Method | Average, Center-Weighted Average, Highlight Weighted, Multiple, Spot |
| Exposure Modes | Aperture Priority, Auto, Manual, Program, Shutter Priority |
| Exposure Compensation | -5 to +5 EV (1/3, 1/2 EV Steps) |
| Metering Range | -3 to 20 EV |
| White Balance | 2500 to 9900K Presets: ATW, AWB, Auto, Cloudy, Color Temperature, Color Temperature Filter, Custom, Custom 1, Custom 2, Daylight, Flash, Fluorescent (Cool White, Day White, Daylight, Warm White), Incandescent, Shade, Underwater |
| Continuous Shooting | Up to 8 fps at Maximum Resolution for up to 36 Frames (Raw) / 1000 Frames (JPEG) |
| Interval Recording | Yes |
| Self-Timer | 2/5/10-Second Delay |
| Aspect Ratio | 1:1, 3:2, 4:3, 16:9 |
| Image File Format | HEIF, JPEG, Raw |
| Bit Depth | 14-Bit |
| Internal Video Recording | XAVC HS 4:2:2/4:2:0 10-Bit: 3840 x 2160 at 23.98/50/59.94 fps (30 to 200 Mb/s VBR) XAVC S 4:2:2/4:2:0 8/10-Bit: 3840 x 2160 at 23.98/25/29.97/50/59.94 fps (60 to 200 Mb/s VBR); 1920 x 1080 at 23.98/25/29.97/50/59.94/100/120 fps (16 to 100 Mb/s VBR) XAVC S-I 4:2:2 10-Bit: 3840 x 2160 at 23.98/25/29.97/50/59.94 fps (240 to 222 Mb/s VBR); 1920 x 1080 at 23.98/25/29.97/50/59.94 fps (89 to 222 Mb/s VBR) |
| Video Output | 4:2:2 8/10-Bit: 3840 x 2160 at 23.98/25/29.97/50/59.94 fps; 1920 x 1080i at 50/59.94 fps; 1920 x 1080 at 23.98/50/59.94 fps |
| Fast-/Slow-Motion Support | Yes |
| Gamma Curve | S-Cinetone, Sony S-Log3 |
| Built-In Microphone | Stereo |
| Audio Recording | 2-Channel 16-Bit 48 kHz LPCM Audio |
| Autofocus Points | Photo, Video — Phase Detection: 693 |
| Autofocus Sensitivity | -4 to +20 EV |
| Focus Type | Auto and Manual Focus |
| Focus Mode | Continuous-Servo AF, Manual Focus, Single-Servo AF |
| Maximum Sync Speed | 1/160 Second |
| Flash Compensation | -3 to +3 EV (1/3, 1/2 EV Steps) |
| Dedicated Flash System | TTL |
| Shoe Mount | Intelligent Hot Shoe |
Inputs/Outputs
| Memory Card Slot | Single Slot: SD/SDHC/SDXC (UHS-II) |
| Video I/O | Micro-HDMI Output |
| Audio I/O | 3.5mm TRRS Headphone/Microphone Input/Output |
| Power I/O | USB-C Input |
| Other I/O | USB-C Data Output (Shared with Power Input) |
| Wireless | Wi-Fi 5 (802.11ac) / Bluetooth 4.2 |
| Mobile App Compatible | Yes — Android & iOS App: Creators' App Functionality: Access Stored Files, Adjust Settings, Remote Control |
| Global Positioning | GPS (via Connected Smartphone) |
Physical
| Display Type | Articulating 3" Touchscreen LCD |
| Display Resolution | 1,036,800 Dot |
| Viewfinder Type | Electronic (OLED) |
| Viewfinder Size | 0.39" |
| Viewfinder Resolution | 2,359,296 Dot |
| Eye Point | 22 mm |
| Viewfinder Coverage | 100% |
| Viewfinder Magnification | Approx. 0.7x |
| Diopter Adjustment | -4 to +3 |
| Battery | NP-FZ100 Rechargeable Lithium-Ion (Included) • Approx. 490 Shots |
| Tripod Mount | 1/4"-20 Female (Bottom) |
| Materials | Magnesium Alloy |
| Dimensions | 12.4 x 7.1 x 6.3 cm |
| Weight | Body Only: 430 g With Battery, Recording Media: 515 g |
Environmental
| Operating Conditions | 0 to 40°C |
| Storage Conditions | -20 to 55°C |
What's Included
- Sony a7CR Mirrorless Camera (Black)
- Sony GP-X2 Grip Extension for Sony a7C II/a7CR
- Sony ALC-B1EM Body Cap (Sony E)
- Sony NP-FZ100 Battery (2280mAh)
- Strap
- Barcode: 70398
- UPC Barcode: 4548736154018
- Supplier Code: sd5081