Sony Trade-in Bonus Promotion

Trade-in any old camera or lens when you purchase a new Sony Mirrorless Camera or lens, and receive a BONUS 5% discount on the new Sony product via in-store redemption.

Example:
Lens that you want to purchase is $2000, and we valued your trade-in item @ $500, then the total to pay will be $2000 (New Lens) - $500 (tradei-n) - $2000 x 5% (bonus discount) = $1400 (final amount)

Please come to the store or contact us for any questions!

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Sony Full-Frame Lens Bundle Discount Promotion

Promotion overview: 
Purchase a Sony Full-Frame Camera Body and receive a 10% discount on an eligible Sony Full-Frame lens (not the camera body), applied automatically at checkout, both in-store and online. 

Eligible Full-Frame Cameras:

Full-Frame Lenses with Discount:
(Excluding 400mm and 600mm GM lenses)

Redemption:
Discounts will be applied in-store or online, at point-of-purchase. 

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Sony FE 300mm f/2.8 GM OSS Lens (Sony E)

Providing the speed and reach many pros are looking for when photographing the world's biggest events, the Sony FE 300mm f/2.8 GM OSS is a fast telephoto prime characterized by an impressively lightweight, portable design.

Nimble and Fast Telephoto. The 300mm f/2.8 design excels for photographing indoor sporting events as well as close-range events, journalism, and even wildlife subjects. The comfortable focal length helps capture full-length shots of distant subjects and the bright f/2.8 maximum aperture enables isolating subjects using shallow depth of field.

Stellar Optics and G Master Design

• As part of Sony's esteemed G Master series, this lens is designed to achieve a balance of impressive resolution and sharpness along with distinctive and pleasing bokeh.
• Super ED and ED glass elements minimize axial chromatic aberrations, as well as color fringing, for high clarity and realistic color accuracy.
• Nano AR Coating II has been applied to interior lens surfaces to suppress reflections that cause flare and ghosting.
• G Master optical design also contributes to low spherical aberrations, for high sharpness, as well as a pleasing bokeh quality that is further benefited by a rounded 11-blade diaphragm.

Fast, Precise AF and Reliable OSS

• A dual XD (Extreme Dynamic) Linear Motor System quietly and quickly focuses on fast-moving subjects while shooting at high speeds.
• High-precision XD motor system is also complemented by updated AF algorithms for improved responsiveness and quieter operation, further benefitting sports and wildlife applications.
• Full-time DMF supports manually adjusting focus simply by turning the focusing ring, regardless of the focusing mode, and Linear Response MF provides a natural and responsive focus feeling for more precise manual control.
• Focus range limiter switch and preset focus functions increase focusing efficiency either within a certain constrained range or immediately to a specified focusing point.
• Optical SteadyShot image stabilization compensates for the effects of camera shake to better enable making sharp shots when working handheld.
• When used on a camera body featuring in-body image stabilization, 5-axis stabilization is available for more robust support.
• Three different stabilization modes can be used depending on the shooting situation: Mode 1 for general shooting, Mode 2 for panning shooting, and Mode 3 prioritizes accurate framing when photographing and tracking fast and erratically moving subjects.

Impressively Lightweight and Robust Design

Measuring about 3.2 lb without the tripod mount, this 300mm f/2.8 has a truly lightweight design that suits handheld shooting applications and benefits those carrying multiple lenses and camera setups at an event. Compared to the FE 400mm f/2.8 GM OSS, this lens is around 50% lighter and 43% smaller.
The weight is distributed evenly across the 10.4"-long lens body, meaning handling is natural and smooth when shooting handheld or atop a monopod or tripod. This design is based on proven concepts from the FE 400mm f/2.8 and FE 600mm f/4 GM lenses.

• Weather-sealed construction protects against dust, dirt, and moisture.
  Fluorine-coated front element resists dirt and fingerprints and is also easier to clean.
• In addition to the weight-saving optical design that limits extra elements, the internal components of the lens also are made from lightweight-yet-durable magnesium alloy.
• Increased mount strength for ensured rigidity that will withstand professional use.
• Four separate focus hold buttons can be customized to adjust or activate a variety of settings, such as Eye AF.
• The rear of the lens features a drop-in filter slot that accepts 40.5mm round filters.
• Rotating tripod collar features ball bearings for smooth movements when shifting between horizontal and vertical working positions.
• Compatible with optional FE 1.4x and 2.0x teleconverters.