Sony Cashback Promotion
Promotion overview:
Purchase an eligible Sony camera or lens and claim up to $400 Cashback via online redemption. Terms and Conditions apply.
Eligible Products:
| $150 | $200 | $300 | $400 |
| SEL14F18GM SEL24F14GM SEL50F14GM SEL135F18GM SEL200600G SEL400800G | SEL1224GM SEL50F12GM SEL100M28GM ILCE7CM2B ILCE7CM2S ILCE7M3B ILCE7M4B | SEL1635GM2 SEL2470GM2 SEL2870GM SEL35F14GM SEL50150GM SEL70200GM2 SEL85F14GM2 ILCE7CR ILCE7RM5B ILCE7SM3B | ILCE7M5B |
Purchase period:
1st May to 5th July 2026.
Redemption Page:
Online Redemption via sonypromotions.co.nz/dicashback
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Sony Lens Bundle and Trade-in Bonus Promotion
Purchase a Sony Full-Frame or APS-C Interchangeable-lens camera body and receive up to $200 off an eligible Sony lens. Discount is automatically applied at checkout, available both in-store and online.
Eligible Sony Lens:
| SEGMENT | Discount Value |
| APSC - G | $75 |
| G LENS | $150 |
| GM | $200 |
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The Sony FE 100 mm f/2.8 Macro GM Lens with 2× Teleconverter combines Sony’s first true G Master macro lens with the high-performance FE 2× Teleconverter, delivering outstanding image quality, greater-than-life-size magnification, and professional-grade control. Designed for full-frame Sony E-mount cameras, this pairing provides exceptional detail, precision, and stabilization for macro, portrait, wildlife, and studio photography. Becoming the first proper macro in the renowned G Master line, the Sony FE 100 mm f/2.8 Macro GM Lens offers outstanding image quality, a greater-than-life-size 1.4× maximum magnification, and an array of physical controls and dials to improve the close-up photography experience. The medium-telephoto prime also serves as a general-purpose lens in a photographer’s toolkit with built-in Optical SteadyShot image stabilization to benefit handheld shooting when working on location or in the studio for portraits, weddings, and more. Boasting a greater-than-life-size 1.4× maximum magnification, this macro lens delivers excellent close-up shooting capabilities. The minimum focus distance of 26 cm enables macro capture with remarkable detail, and the intuitive manual and autofocus controls make it ideal for technical or creative work. Being the first proper macro lens to join the G Master line, the FE 100 mm f/2.8 Macro GM Lens features Sony’s most advanced optical technologies to deliver sharp, detailed imagery with pleasing bokeh. Its complex optical structure and coatings minimize aberrations, flare, and ghosting for perfect contrast and colour accuracy. Packed with advanced lens technologies, the FE 100 mm Macro GM comes equipped with a fast and accurate autofocus system and built-in Optical SteadyShot image stabilization. Four near-silent XD Linear Motors deliver speeds up to 1.9× faster than the FE 90 mm f/2.8 Macro G OSS and maintain compatibility with 120 fps burst shooting on the α9 III and 4K 120 p recording modes. This lens provides photographers with comprehensive physical controls for intuitive operation in the field. The tactile aperture ring, switches, and focus hold buttons enable smooth adjustments without leaving the viewfinder. The Sony FE 2× Teleconverter extends the effective focal length of select Sony E-mount telephoto lenses, including the FE 100 mm Macro GM, by 2× for a narrower field of view and greater magnification. The dedicated optical design preserves full communication between lens and camera for autofocus, auto-exposure, and Optical SteadyShot stabilization. It is built to professional standards with dust- and moisture-resistant construction for reliable outdoor performance. When used with the FE 100 mm f/2.8 Macro GM, the FE 2× Teleconverter extends the focal length to 200 mm and enables up to 2.8× maximum magnification. The additional working distance is ideal for lighting setup or photographing sensitive subjects such as insects without disturbance, while maintaining the lens’s optical clarity and autofocus precision.Overview
Advanced Close-Up Shooting
G Master Optical Quality
Autofocus and Image Stabilization
Advanced Controls and Ergonomics
FE 2× Teleconverter Overview
Enhanced Macro Performance with 2× Teleconverter
Lens Specifications
| Focal Length | 100 mm (200 mm with 2× Teleconverter) |
| Aperture Range | f/2.8 – f/22 (Effective f/5.6 maximum with 2× Teleconverter) |
| Lens Mount | Sony E |
| Format Coverage | Full-Frame |
| Angle of View | 24° (Native) | 12° (With Teleconverter) |
| Minimum Focus Distance | 26 cm |
| Working Distance | 3.5 cm |
| Maximum Magnification | 1.4× (Native) | 2.8× (With Teleconverter) |
| Optical Design | 17 elements in 13 groups (2 XA, 2 ED) |
| Aperture Blades | 11 (Rounded) |
| Focus Type | Autofocus with manual override |
| Image Stabilization | Optical SteadyShot |
| Filter Size | 67 mm (Front) |
| Dimensions (ø × L) | 81.4 × 147.9 mm |
| Weight | 646 g |
Sony FE 2× Teleconverter Specifications
| Mount | Sony E |
| Magnification | 2× |
| Optical Design | 8 elements in 5 groups |
| Light Loss | 2 stops |
| Length | 42.7 mm |
| Diameter | 63.5 mm |
| Weight | 207 g |
| Construction | Dust- and moisture-resistant design |
What's Included
- Sony FE 100 mm f/2.8 Macro GM Lens (Sony E)
- Sony ALC-SH173 Lens Hood
- Sony ALC-F67S 67 mm Front Lens Cap
- Sony ALC-R1EM Rear Lens Cap
- Lens Case
- Sony FE 2× Teleconverter
- Front Lens Cap (for Teleconverter)
- Rear Lens Cap (for Teleconverter)
- Teleconverter Case
- Barcode: 86313
- Supplier Code: SEL100M28GM-SEL20TC