Sony Enhanced Lens Bundle Promotion
Bundle & Save by purchasing a selected Sony camera and an eligible lens in the same transaction. Up to four (4) lenses can be claimed per transaction.
The discount for this kit will be automatically applied in the cart.
Please note that this offer cannot be used in conjunction with any other lens attachment promotion.
| Eligible Cameras | Code |
| Sony a1 II Mirrorless Camera | ILCE1M2B |
| Sony FX6 Full-Frame Cinema Camera (Body Only) | ILME-FX6V |
| Sony A1 Mirrorless Camera Body | ILCE1B |
| Sony a7R VI Mirrorless Camera | ILCE7RM6B |
| Sony FX3A Full-Frame Cinema Camera | ILMEFX3A |
| Sony a7S III Mirrorless Camera | ILCE7SM3B |
| Sony FX2 Digital Cinema Camera with XLR Handle Unit | ILMEFX2 |
| Sony a7R V Mirrorless Camera 61MP Full Frame | ILCE7RM5B |
| Sony a7 V Mirrorless Camera | ILCE7M5B |
| Sony a7CR Mirrorless Camera (Black) | ILCE7CRB |
| Sony a7 IV Mirrorless Full-Frame Camera (Body Only) | ILCE7M4B |
| Sony ZV-E1 Mirrorless Camera (Black) | ZVE1B |
| Sony a7C II Mirrorless Camera (Black) | ILCE7CM2B |
| Sony a7C II Mirrorless Camera (Silver) | ILCE7CM2S |
| Sony Alpha a7 III Mirrorless Digital Camera (Body Only) | SD5030 |
| Eligible Lenses | Code | Bonus |
| Sony FE 200-600mm F5.6-6.3 G OSS Lens | SEL200600G | $400 |
| Sony FE PZ 16-35mm f/4 G Lens | SELP1635G | $400 |
| Sony FE 100-400mm f/4.5-5.6 GM OSS Lens | SEL100400GM | $450 |
| Sony FE 100mm f/2.8 Macro GM Lens (Sony E) | SEL100M28GM | $450 |
| Sony FE 14mm f/1.8 GM Lens | SEL14F18GM | $450 |
| Sony FE 16-35mm f/2.8 GM II Lens (Sony E) | SEL1635GM2 | $450 |
| Sony FE 24-70mm f/2.8 GM II Lens (Sony E) | SEL2470GM2 | $450 |
| Sony FE 28-70mm f/2 GM Lens (Sony E) | SEL2870GM | $450 |
| Sony FE 35mm f/1.4 GM Lens | SEL35F14GM | $450 |
| Sony FE 50-150mm f/2 GM Lens (Sony E) | SEL50150GM | $450 |
| Sony FE 50mm f/1.2 GM Lens | SEL50F12GM | $450 |
| Sony FE 50mm f/1.4 GM Lens | SEL50F14GM | $450 |
| Sony FE 70-200mm f/2.8 GM OSS II Lens | SEL70200GM2 | $450 |
| Sony FE 85mm f/1.4 GM II Lens | SEL85F14GM2 | $450 |
Purchase period:
1 August to 15 September 2026
Redemption Page:
Lens Bundle Discount will be given to the customer at point-of-purchase via in-store or online.
The Sony FE 100 mm f/2.8 Macro GM Lens with 2× Teleconverter combines Sony’s first true G Master macro lens with the high-performance FE 2× Teleconverter, delivering outstanding image quality, greater-than-life-size magnification, and professional-grade control. Designed for full-frame Sony E-mount cameras, this pairing provides exceptional detail, precision, and stabilization for macro, portrait, wildlife, and studio photography. Becoming the first proper macro in the renowned G Master line, the Sony FE 100 mm f/2.8 Macro GM Lens offers outstanding image quality, a greater-than-life-size 1.4× maximum magnification, and an array of physical controls and dials to improve the close-up photography experience. The medium-telephoto prime also serves as a general-purpose lens in a photographer’s toolkit with built-in Optical SteadyShot image stabilization to benefit handheld shooting when working on location or in the studio for portraits, weddings, and more. Boasting a greater-than-life-size 1.4× maximum magnification, this macro lens delivers excellent close-up shooting capabilities. The minimum focus distance of 26 cm enables macro capture with remarkable detail, and the intuitive manual and autofocus controls make it ideal for technical or creative work. Being the first proper macro lens to join the G Master line, the FE 100 mm f/2.8 Macro GM Lens features Sony’s most advanced optical technologies to deliver sharp, detailed imagery with pleasing bokeh. Its complex optical structure and coatings minimize aberrations, flare, and ghosting for perfect contrast and colour accuracy. Packed with advanced lens technologies, the FE 100 mm Macro GM comes equipped with a fast and accurate autofocus system and built-in Optical SteadyShot image stabilization. Four near-silent XD Linear Motors deliver speeds up to 1.9× faster than the FE 90 mm f/2.8 Macro G OSS and maintain compatibility with 120 fps burst shooting on the α9 III and 4K 120 p recording modes. This lens provides photographers with comprehensive physical controls for intuitive operation in the field. The tactile aperture ring, switches, and focus hold buttons enable smooth adjustments without leaving the viewfinder. The Sony FE 2× Teleconverter extends the effective focal length of select Sony E-mount telephoto lenses, including the FE 100 mm Macro GM, by 2× for a narrower field of view and greater magnification. The dedicated optical design preserves full communication between lens and camera for autofocus, auto-exposure, and Optical SteadyShot stabilization. It is built to professional standards with dust- and moisture-resistant construction for reliable outdoor performance. When used with the FE 100 mm f/2.8 Macro GM, the FE 2× Teleconverter extends the focal length to 200 mm and enables up to 2.8× maximum magnification. The additional working distance is ideal for lighting setup or photographing sensitive subjects such as insects without disturbance, while maintaining the lens’s optical clarity and autofocus precision.Overview
Advanced Close-Up Shooting
G Master Optical Quality
Autofocus and Image Stabilization
Advanced Controls and Ergonomics
FE 2× Teleconverter Overview
Enhanced Macro Performance with 2× Teleconverter
Lens Specifications
| Focal Length | 100 mm (200 mm with 2× Teleconverter) |
| Aperture Range | f/2.8 – f/22 (Effective f/5.6 maximum with 2× Teleconverter) |
| Lens Mount | Sony E |
| Format Coverage | Full-Frame |
| Angle of View | 24° (Native) | 12° (With Teleconverter) |
| Minimum Focus Distance | 26 cm |
| Working Distance | 3.5 cm |
| Maximum Magnification | 1.4× (Native) | 2.8× (With Teleconverter) |
| Optical Design | 17 elements in 13 groups (2 XA, 2 ED) |
| Aperture Blades | 11 (Rounded) |
| Focus Type | Autofocus with manual override |
| Image Stabilization | Optical SteadyShot |
| Filter Size | 67 mm (Front) |
| Dimensions (ø × L) | 81.4 × 147.9 mm |
| Weight | 646 g |
Sony FE 2× Teleconverter Specifications
| Mount | Sony E |
| Magnification | 2× |
| Optical Design | 8 elements in 5 groups |
| Light Loss | 2 stops |
| Length | 42.7 mm |
| Diameter | 63.5 mm |
| Weight | 207 g |
| Construction | Dust- and moisture-resistant design |
What's Included
- Sony FE 100 mm f/2.8 Macro GM Lens (Sony E)
- Sony ALC-SH173 Lens Hood
- Sony ALC-F67S 67 mm Front Lens Cap
- Sony ALC-R1EM Rear Lens Cap
- Lens Case
- Sony FE 2× Teleconverter
- Front Lens Cap (for Teleconverter)
- Rear Lens Cap (for Teleconverter)
- Teleconverter Case
- Barcode: 86313
- Supplier Code: SEL100M28GM-SEL20TC